Ezinye izinkampani, ukuze zikhishwe abadlali abaqinile kakhulu, zilungele ukusebenzisa izindlela ezihlukahlukene. Phakathi kwabo kukhona ukuphazamiseka okungokwemvelo kwamanani, okungukuthi, izinyathelo zokulahla. Siphakamisa ukuthola ukuthi yini okumelwe ikwenze uma umncintiswano enomsila.
Ukulahla - kuyini?
Wonke umuntu osomabhizinisi kufanele azi ukuthi ukulahla ukuthengiswa kwezimpahla nezinsizakalo ngamanani aphansi amanani. Amanani anjalo aphindwe izikhathi eziningana kunezindleko zemakethe, futhi ngezinye izikhathi ngisho nangaphansi kwezindleko zezimpahla namasevisi. Imisebenzi yokulahla ihluke kakhulu:
- Ukungena emakethe entsha . Ngezinye izikhathi ukunciphisa ukuthengwa kwamanani kuyimfuneko ebalulekile yokuthuthela ezimakethe ezintsha.
- Ukugcizelela ezimakethe ezintsha . Ukuze uziqinisele futhi uthembeke ngokuthembeka ezindaweni ezisha, kubalulekile ukusebenzisa ukulahla.
- Ukukhipha izincintisana . Lokhu kungenye yezindlela ezihamba kahle ekulwa nabokuncintisana abanamandla.
Ukulahla ngokuvamile kuqhutshwa nguhulumeni noma inkampani ngesisekelo sokuthi konke ukulahlekelwa kuzobuyiselwa esikhathini esizayo. Kubuye kwenzeke ukuthi ukulahla kusetshenziswe njengesenzakalo esisodwa, ukwenza imali yokusungula nokuthengisa imikhiqizo engekho emthethweni. Kwamanye amazwe, ukuchithwa kwamanani kwamanani okubhekwayo kubhekwa njengento engalungile, futhi kulwa, ukusebenzisa imithetho yokulwa nokulahla.
Ingabe ukulahla okusemthethweni?
Imibono enjalo njengokulahla nokubandlululwa kwentengo kunokufana okuningi. Ngaphansi kokucwaswa kwentengo kuqondwa njengokugcwaliseka komkhiqizo owodwa noma isevisi kumakethe ahlukene ngamanani ahlukene ngokuphelele. Kulesi simo, izimpahla emakethe eyodwa zingaba namanani aphansi, futhi kwenye indawo yokudayiswa zingathengiswa ngamanani athengisiwe. Lesi simo sihlotshaniswa ne-monopolization yamakethe kanye nokusetshenziswa kwamanani aphezulu. Ngesizathu sokuthi inkampani ethile inendawo yokuzimela emakethe, inethuba lokuthengisa imikhiqizo ngamanani athengisiwe. Ngakho le nkampani ithola inzuzo.
Ama-dropes-pluses namaminithi
Into efana nokulahla inezinzuzo nezinkinga zayo. Phakathi kwezinzuzo:
- Ithuba lokusungula nokukhuthaza izimpahla kanye nezinsizakalo ezimakethe ezikhethiwe.
- Ukukhuthazwa okuphumelelayo kwezimpahla namasevisi.
- Azikho izinamathiselo ezengeziwe ezidingekayo.
- Ngokungafani nakwezinye izindlela zokuheha amakhasimende.
Ingabe ukulahlwa okunjalo ku:
- Yehlisa ukusebenza kwenkampani.
- Ukunciphisa inzuzo kanye nenzuzo yebhizinisi.
- Isimo sengqondo somphakathi oqeqeshiwe ekwenzeni inkampani siwohloka.
- Isimo sengqondo esingenakwenzeka sabathengi emikhiqizo.
Izimpawu zokulahla
Abaqalayo nabanomabhizinisi abanolwazi baqonda ukuthi ukulahla kuyindlela ekhuthaza umzabalazo ophumelelayo ngokumelene nabancintisana. Ochwepheshe babiza izimpawu ezinjalo zalesi simo:
- Ukwenqaba inzuzo ngenxa yamanani aphansi.
- Ikhwalithi yemikhiqizo ihlupheka, kanye nenkonzo yamakhasimende.
- Amanani asuke aphansi hhayi ngenxa yezinhlelo ezikhethekile zokumaketha.
- Ukunciphisa intengo kuqondiswa emzabalazweni nabancintisana nabo.
Izinhlobo zokulahla
Kunezinhlobo ezinjalo zokulahla:
- Intengo - intengo yezimpahla ezithunyelwayo iyancipha kunenani lentengo efanayo emakethe yasekhaya.
- Inani - lokhu kungukuthi umkhiqizo ungathengiswa ngenani lentengo.
- I-monopoly - inkampani ingaba nayo yonke imakethe futhi ithengise izimpahla ngaphesheya kunokuba ithengise emakethe yasekhaya.
- Ubuchwepheshe - ukudayiswa kwezimpahla nezinsizakalo ngamanani aphansi ngenxa yomkhiqizo ophezulu ngokusebenzisa ubuchwepheshe besimanje.
- Ezenhlalo - incazelo yenzuzo yamanani.
- Okungavamile - ukungenisa kwemikhiqizo ngobuningi emakethe yasekhaya. Inhloso yalo ukunciphisa izimpahla ezingekho emthethweni.
- Intentional - ukunciphisa okukhethekile kwexabiso lezimpahla zokuthekelisa.
- Ukubambisana - ukugcwaliseka komkhiqizo owodwa ngamazwe amaningana.
Ungalahla kanjani ngokulungile?
Uma inkampani idinga ukulahla okuphoqelelwe, kubalulekile ukuqonda ukuthi ungalahla kanjani futhi uhambisane nemithetho elandelayo:
- Sondela kule nqubo yokunciphisa amanani ngangokunokwenzeka ngangokunokwenzeka. Njengokuzikhethela, unganciphisa intengo engeyona umkhiqizo ofanayo nomncintiswano, kodwa lowo oletha imali engenayo.
- Ukuthengisa ngakunye kufanele kube nesizathu futhi kunqunyelwe ngokuhamba kwesikhathi.
- Nciphisa amanani kuphela ezimakethe ezivuthiwe.
- Kubalulekile ukuqinisekisa ukuthi umsebenzisi wokugcina angazuza
Imiphumela yokulahla
Ekhuluma ngemiphumela yalesi simo, akunakwenzeka ukucacisa izingozi zokulahla:
- Ukuzuza kunciphisa.
- Amakhasimende aqala ukukhetha imikhiqizo lapho engabizi, ngaleyo ndlela "aphululele izandla" kubathengisi.
- Abadayisi bathola isiqinisekiso sokuthi intengo ebaluleke kunazo zonke ngabathengi. Kamuva, abasebenzi ngeke bavunyelwe kalula ukusebenza nemikhiqizo engenazo izinzuzo zamanani.
Indlela yokubhekana nokulahla?
Ngezinye izikhathi, ukuze bavikele "indawo yabo ngaphansi kwelanga", kuyadingeka ukuba balwe nokulahlwa kwamakhansela. Sinikeza iseluleko esibalulekile kulabo abafuna ukuwina:
- Mask the amanani. Kufanele ubeke intengo ejwayelekile yomkhiqizo noma isevisi evumelana nawe. Imikhiqizo yekhwalithi empofu ingathengiswa ngentengo ephansi, futhi amanani aphansi kufanele abekwe kumanani aphansi. Ngokuphathelene nemikhiqizo engcono, khona-ke amanani kufanele abe phezulu.
- Dala ukunikezwa kwephakheji. Isibonelo singase sibe ama-opharetha eselula asithengisa imikhiqizo eyedwa, kodwa amaphakheji ensizakalo.
- Hlela isenzo sesikhashana ukunciphisa amanani. Kulesi simo kubalulekile ukucacisa ukuthi emva kwesikhathi esithile, amanani azoba okufanayo.
- Ukwenza izimpahla zibe zenani elikhulu. Ukuze wenze lokhu, kufanele unciphise amanani okwesikhathi esithile. Kulesi sikhathi, abathengi badinga ukusho ukuthi imikhiqizo ingcono kakhulu futhi ibaluleke kakhulu kunezakhamuzi zabo.