E-intanethi kunezindlela eziningi eziphumelelayo zokumelwa kwekhwalithi yezimpahla ezithile namasevisi. Phakathi kokukhangisa okuthandwa kakhulu. Siphakamisa ukuthi sithole ukuthi ukukhangisa okuhlosiwe kubonakala kanjani nokuthi ukukhangisa okuhlosiwe kukuxhumana nomphakathi.
Kuthiwani ukukhangisa okuhlosiwe?
Umqondo we "ukukhangisa okuhlosiwe" uvela ngegama lesiNgisi elithi "target", elihumusha ngokuthi "umgomo". Kodwa-ke, akubona wonke umuntu owazi ukuthi ukukhangisa okuhlosiwe kuyini. Lolu hlobo lokukhangisa lungabizwa luhlosiwe, ngoba lubona izilaleli ezikhethwe yizici ezithile. Ngokwezibalo zokuthengisa, kuba sobala ukuthi ukukhangisa okunjalo kuyisiteshi esithengisa kakhulu kunazo zonke.
Umsebenzi wokukhangisa ohlosiwe kanjani?
Wonke umuntu osomabhizinisi nomphathi wenkampani kudingeka bazise okuyisisekelo kokukhangisa okuhlosiwe. Lokhu kuyithuluzi lokukhangisa elinjalo, ngosizo lwangakwazi ukwenza ngokwezifiso ukukhangiswa kwezikhangisi zezilaleli zakho. Isimemezelo esinjalo sikhombisa isayithi lenkampani, kungaba eqenjini lokuxhumana nabantu noma ekhasini lokuthengisa. Okokuqala, udinga ukubhala isikhangiso, ukhethe isithombe esifanele bese usetha izilungiselelo ezikhethekile. Ngenxa yezilungiselelo ezinjalo, ungakwazi ukuqeda bonke abasebenzisi abangenasithakazelo kumasevisi wakho.
Ukukhangisa okuhloswe - izinzuzo
Lolu hlobo lokukhangisa lunezinzuzo eziningi futhi ngakho-ke luvame ukusetshenziswa ngalabo abafisa ukukhuluma ngezimpahla zabo namasevisi. Izinzuzo eziyinhloko zokukhangisa okuhlosiwe:
- Ithuba lokukhuluma ngomkhiqizo ngaphandle kokuba newebhusayithi. Lokhu kulula kakhulu amabhizinisi amancane.
- Amasethingi e-flexible. Uma ufisa, ungakhetha amaqembu ahlosiwe ohlwini lwamamitha ahlukene.
- Ikhono lokusebenza nawo wonke amaqembu wabasebenzisi, ukudala izikhangiso ezilalelini ezahlukene.
Ukukhangisa okuhlosiwe nokuqukethwe - umehluko
Ukukhangisa okuhle kwemikhiqizo noma amasevisi kungaba kokubili ukukhangisa kokuqukethwe nokuhloswe. Nakuba kunezinto eziningi ezifanayo, kusabalulekile ukuqonda umehluko phakathi kokukhangisa kokuqukethwe nomgomo ohlosiwe:
- Kunzima kuzilungiselelo. Ngomsebenzi wokukhangisa ohlosiwe kulula kakhulu. Ukuze wenze lokhu, ungaqhathanisa i-Google AdWords nehhovisi lokukhangisa ku-Facebook.
- Ukukhangisa okuhlosiwe kudinga indlela yokudala, kuyilapho kukhangiswa kwangokwezifiso, udinga i-analytics, ukuqapha okuqhubekayo futhi, uma kunesidingo, ukulungiswa kwezikhangiso. Ngaphandle kokukhangisa kwangokwemvelo uchwepheshe kufanele asebenze. Uma kungenjalo, ungakwazi ukulahlekelwa imali futhi ngesikhathi esifanayo uthole umphumela we-zero.
- Ekukhangiseni kwangokwemvelo, isithakazelo somsebenzisi sikhulu kakhulu, ngoba ubeka umbuzo othile wokucinga, noma ufunda isihloko sici. Ekukhangiseni kwenethiwekhi yomphakathi, uma uthanda, ungabonisa izithakazelo zabasebenzisi. Kodwa-ke, uma othile enesithakazelo ezimotweni, lokhu akusho ukuthi uzocabangela ngaso leso sikhathi lapho efunda isikhangiso.
- Izindleko. Ukukhangisa okuhlosiwe kuyabiza kakhulu kunokukhangisa kwangokwemvelo.
- Ukukhangisa okuhambisanayo kunabathengi abancane, ngoba kunokuguqulwa okuningi. Ngalolu hlobo lokukhangisa kunethuba lokukhulisa izethameli, kodwa lokhu kungaholela enombolweni enkulu yokuchofoza engacacisiwe. Izikhangiso ezihlosiwe zinomlando omkhulu, kodwa ukuguqulwa okuphansi. Kodwa kuyoba nethuba elinjalo ukuthola iklayenti.
Ngidala kanjani izikhangiso ezihlosiwe?
Eqinisweni, ukukhomba ukukhangisa akuyona nzima kakhulu. Cabanga ngesibonelo se-social network ethandwa yi-VKontakte. Ukuze wenze lokhu, udinga ukuthatha izinyathelo ezilandelayo:
- Khetha ukukhomba . Emakhasini we-VKontakte kukhona isixhumanisi esithi "Ukukhangisa", okuholela ekukhangisweni okukhethekile okukhangisa. Ngakho ungaba ekhasini, lapho ungakhetha khona ukukhangisa.
- Dala isikhangiso . Ngakwesokudla ungabona ukuthi umlayezo onjani umsebenzisi ekhasini. Uma into engafaneleki, ungashintsha noma uguqule ngokushesha ifomethi.
- Ukusetha izilaleli ezihlosiwe . Inombolo yemingcele ihloniphekile - engaphezu kweyishumi nanhlanu. Inkokhelo yenkampani yokukhangisa. Inkokhelo yokudluliselwa ingenziwa ngokwezibonelo ze-CPC.
- Setha inkokhelo ku-inethiwekhi yezokuxhumana ye-Vkontakte . Ngemuva kokukhetha inkokhelo, ungachofoza ku-"Dala isikhangiso" bese u-akhawunti yakho. Ukuze uqale ukukhangisa, udinga ukugcwalisa ibhalansi. Ngemuva kokuthola imali ku-akhawunti, ungaya kuthebhu "Imikhankaso Yokukhangisa" futhi ushintshe isimo "Ukugijima".
Ngilula kanjani izikhangiso ezihlosiwe?
Ukuze uqalise ukukhangisa okuhlosiwe kungenzeka ku-VKontakte, ngoba kubhekwa njengowokudume kakhulu futhi unezilaleli eziningi. Ukukhangisa okuhloswe ngokufanele kumanethiwekhi omphakathi kunezigaba ezinjalo:
- Ingabe udinga ukwazi ukuthi ukukhangisa kunethiwekhi yokuxhumana nabantu . Kudingeka uzijwayele kusengaphambili ngezimiso nokulinganiselwa.
- Hlola inani lokukhangisa. Uhlelo lokukhokha enkundleni yokuxhumana luhamba phambili, ngoba umkhangisi ngeke asebenzise okuningi kunalokho ahlelayo.
- Khetha uhlobo lesikhangiso. Inethiwekhi yokuxhumana inikeza izinhlobo ezinjalo zokukhangisa - ukukhushulwa kwamarekhodi, izikhangiso ezihlosiwe.
- Dala i-akhawunti kanye nehhovisi. Uma kungekho i-akhawunti yomuntu siqu ku-Vkontakte, khona-ke ungadala eyodwa.
- Khetha okukhethwa kukho isikhangiso bese uklama i-teaser yokukhangisa.
- Gcwalisa emasimini ukusetha izilaleli ezihlosiwe.
- Khetha ngezintengo.
- Qalisa isikhangiso.
Ngimisa kanjani izikhangiso ezihlosiwe?
Uma kunomgomo onjalo wokukhangisa umkhiqizo nensizakalo, kungcono ukukwenza ngenxa yokuxhumana nabantu. Ngesikhathi esifanayo, ukubeka ukukhangisa okuhlosiwe kulula futhi akudingi amakhono akhethekile. Udinga nje ukuqonda ihhovisi lokukhangisa futhi ufeze zonke izimo ezidingekayo zokusetha isimemezelo. Ukusetha isikhangiso esinjalo ku-VKontakte, udinga:
- Dala i-akhawunti kwinethiwekhi yokuxhumana nabantu.
- Khetha okukhethwa kukho isikhangiso bese uhlela i-teaser.
- Gcwalisa izinkambu zezilungiselelo zezilaleli.
- Qala isikhangiso.