Izimiso zokuthengisa

Ukumaketha kusekelwe emahlathini, ngokuqondile kakhulu ezimisweni ezisemthethweni yayo eyinhloko, eyenza iplanethi ebizwa ngokuthi imisebenzi yokukhangisa.

Okusemqoka nemigomo yokumaketha

Okuyinhloko futhi, mhlawumbe, eyisisekelo, yisimiso sokwanelisa izidingo zabantu. Ngamanye amazwi, noma yiyiphi inkampani, eqondiswa yizimiso zokumaketha , kufanele ikhiqize into eyobe isidingo phakathi kwenani elikhulu labathengi. Ngeke kube yinto engafanele ukuphawula ukuthi emgunyeni wokugcina ukuthi lokho okushiwo yile nqubo kufihlwe.

Inhlangano yanoma yimuphi umsebenzi osuselwa emithethweni yokukhangisa isekelwe ezimisweni ezilandelayo:

1. Izidingo zamakhasimende angase zifundwe futhi zihlaziywe, ngenxa yendlela amaqhinga asetshenziselwa ngayo, aklanyelwe nje ukuvumelanisa nezidingo zawo, kodwa futhi afanele ukubathonya.
2. Iphumelele umphumela wokugcina ngendlela yokuthengiswa okuphumelelayo kwemikhiqizo emakethe. Ngesikhathi esifanayo, konke kufanele kwenziwe ngokwezibalo eziningi zokuthengisa ezicatshangelwe kahle.
3. Inkampani ngayinye, lapho yenza uhlelo lwebhizinisi, kufanele igxile kwimiphumela yesikhathi eside. Lokhu kuphakamisa ukuthi ukunakwa okukhethekile kufanele kuhokhwe ekucwaningweni kwabashumayeli, ukuthuthukiswa kwezinto ezintsha.

Izimiso nezinhlobo zokumaketha

Ngokusekelwe kulokho okudingekayo okukhona, izinhlobo ezilandelayo zokumaketha ziyahlukaniswa:

1. Ukuphikisana . Kuyenzeka lapho izimpahla zikhiqizwa ezintweni ezibonakalayo ezingalimaza impilo yabantu, okuyinto ephikisana nezintshisekelo zabathengi. Lokhu kungenye yezinhlobo ezimbalwa zokumaketha, akuhlosi ekukhuliseni isidingo sezimpahla, kodwa ekunciphiseni noma ngisho nokukuqeda.
2. Ukuguqulwa . Kubuye kwenzeke nokuthi, ngokwesibonelo, ngenxa yokuthi umkhiqizo usuvele ungaphandle kwemfashini noma ungathola isabelomali nokunye okuhlukile, sithola isidingo esibi. Kulolu cala, kuthuthukiswe uhlelo olukwazi ukuhlanganisa amanani okukhiqiza abakho nokuthi ukulahlekelwa okukhona.
3. Ukumaketha kabusha . Kunesidingo sonyaka salokhu noma ezinye izimpahla. Kulesi simo, kukhona ukucinga amathuba okusiza ukunciphisa ukuguquka kokufunwa.
4. I-Demarketing . Ezimisweni zokukhangisa zanamuhla, kukhona indawo yomqondo onjalo. Ngakho-ke, kunzima ukuthi umenzi ukwanelise ukufunwa kwezimpahla zakhe ngokungajwayelekile, ngenxa yalokho okubhekwa ukuthi iyamukeleka kakhulu ukuphakamisa amanani alo mkhiqizo.
5. Ukuthuthukisa . Kukhona okudalwe okunganelisa labo abathengi, abanikazi bekhwalithi esemqoka yemikhiqizo, labo abafuna inketho engabizi futhi ngesikhathi esifanayo isigaba sabathengi ababeka ukuklama imfashini kuqala.

Izimiso zokuphathwa kokumaketha

Lezi zimiso zihloselwe ukuqapha zonke izinhlobo zezinhlelo ezihloswe ukugcina ubudlelwane obuzuzisayo bobabili umphakeli nomthengi zombili zombili. Kulokhu akufanelekile ukufaka nje ukuqaliswa kokulawulwa okunjalo, kodwa futhi nokuhlaziywa kwayo, ukuthuthukiswa kokusetshenziswa okuqhubekayo. Amasu athuthukiswa, umgomo oyinhloko okuyiwo thola umthengi, futhi uphathe okufunayo. Kulokhu, ungakhohlwa ngesidingo sokuthuthukisa ibhizinisi, ukushintsha inqubomgomo yamanani.

Isimiso sokuthengiswa kwenethiwekhi

Isimiso esiyinhloko salokhu kumaketha ukuthi omunye wezinhlangothi ungumkhiqizi wenkampani wezimpahla, omunye umuntu osebenzisana nayo. Ngesikhathi esifanayo, noma ngubani umthengi angaba ngummeli wakhe futhi konke okudingekayo ukuchuma okusebenzayo kulesi simiso ukudala amanethiwekhi amasha noma amazinga athola inzuzo kokubili yena kanye nenkampani.