Noma ubani okungenani owazi kahle ukumaketha, wezwa ngokuhlaziywa kokuncintisana kwemakethe. Ngaphandle kokusebenza kwayo, akunakwenzeka ukubala amathuba okuthuthukiswa kwenhlangano, akunakwenzeka ukubikezela isikhathi esihle sokungena emakethe, njll. Kodwa ukuhlaziywa kwemvelo yokuncintisana nakho kungasetshenziswa ukuhlola amandla omuntu othile. Indlela inhle, ukuthi ingalungiswa cishe kunoma yimuphi umgomo, ngakho-ke isisekelo senqubo yokuhlaziywa okuncintisana kufanele kucatshangelwe ngokuningiliziwe.
Izindlela zokuhlaziywa ngokuncintisana
Ukuhlukanisa ukuhlaziywa kwesimo kanye nokuhlaziywa kwembonini yendawo yokuncintisana. Eyokuqala isetshenziselwa ukuxazulula imisebenzi yesikhashana, ngakho-ke, imvelo eseduzane ihlolwe. Kodwa ukuhlaziywa okuncintisana ngokubambisana okudingekayo embonini kuyadingeka ukuze kuthuthukiswe isu lokuthuthukiswa, ngakho-ke kuhlolisisa imvelo enkulu yebhizinisi.
Ukuhlola izinzuzo zomncintiswano zomkhiqizo, izindlela ezahlukene zokuhlaziywa zisetshenziswa.
- Ukuhlaziywa kwe-SWOT. Indlela edume kakhulu kunazo zonke izindlela zokuhlaziya izikhundla zokuncintisana. Ku-akhawunti yezinzuzo, ukungalungi, izinsongo namathuba. Ngakho-ke, ikuvumela ukuba ubone izinhlangothi ezibuthakathaka neziqinile zenkampani (izimpahla) futhi uthole izindlela zokuxazulula izinkinga ezikhulayo. Ngosizo lokuhlaziywa kwe-SWOT, inkampani ingahlakulela isu lokuziphatha. Kunezinhlobo ezine eziyinhloko zamasu. Lena amasu e-CB, okuzosebenzisa amandla enkampani. I-SLV-isu, ehilela ukunqoba ubuthakathaka obunenkampani. Isu le-SU, livumela ukusebenzisa amandla okukampani ukuvikela ngokusongelwa, futhi isu le-SLU linikeza ithuba lokuthola indlela yokuqeda ubuthakathaka benkampani ukuze kugweme izinsongo. Lokhu kuhlaziywa kuvame ukusetshenziswa ngokuhambisana nenye yezindlela ezilandelayo zokuhlaziya indawo yokuncintisana. Le ndlela ivumela ukuthi sithole ukufaniswa okuphelele kwezemvelo.
- Ukuhlaziywa kwe-SPACE kusekelwe embonweni wokuthi ukuncintisana kwemikhiqizo kanye namandla ebhizinisi webhizinisi yizici eziyisisekelo zetuthuko yenkampani, futhi izinzuzo zomkhakha kanye nokuzinza kwemakethe zibaluleke kakhulu emkhakheni wemboni. Ngenxa yokuhlaziywa, iqembu lezimpawu (isikhundla sebhizinisi) linqunywa, lapho i-firm iqhathanisa khona ngaphezulu. Lokhu kuyisimo sokuncintisana, esinobudlova, esivikelekile nesokuzivikela. Isimo sokuncintisana sezimakethe ezingathembekile lapho kukhona ukuncintisana okukhulu kwemikhiqizo yenkampani. Ukuhlukumezeka kuvame ukuvela lapho usebenza embonini ozinzile futhi esebenzayo, ikuvumela ukuba usheshe uphendule izinguquko zemakethe. Isimo sokugcinwa kwemvelo sivame endaweni ezinzile namafemu angenayo izinzuzo ezinkulu zokuncintisana. Isici sokuzivikela kwemisebenzi engasizi ngalutho kwezomnotho futhi kusho inkathi engafanele yokuphila kwebhizinisi, okudingeka ukuthi lifune izindlela.
- Ukuhlaziywa kwe-PEST kukuvumela ukuba ubone izindawo ezomnotho, ezombusazwe, ezenhlalakahle nezomnotho ezithinta ibhizinisi. Ngokusekelwe emiphumeleni yokuhlaziywa, i-matrix ihlelwa, lapho izinga lethonya lale noma lelo sici ku-firm libonakala.
- Imodeli yokuncintisana nguMnu. Porter isenza sikwazi ukuveza isimo somncintiswano embonini. Ukwenza lokhu, ithonya lamandla alandelayo alinganiswa: ukusongelwa kokuvela kwemikhiqizo engenayo, ikhono labanikezeli bokuthengisana, ukwesaba kwabancintisana amasha, ukuphikisana phakathi kwabancintisana embonini, ikhono labathengi ukuba baxoxe.
Izinyathelo zokuhlaziywa ukuncintisana
Njengoba kushiwo ngenhla, kunezindlela eziningana ezisetshenziselwa ukuhlanganisa umbono onomgomo mayelana nendawo yokuncintisana. Bakhethwa ukunikeza izimpendulo zemibuzo eminingi. Singasho ukuthi ukuhlaziywa kwendawo yokuncintisana kwenziwa kulezi zigaba ezilandelayo.
- Incazelo yekhefu lesikhathi sokucwaninga kwamakethe (retrospective, umbono).
- Incazelo yemingcele yemakethe yemikhiqizo.
- Ukunqunywa kwemingcele yezwe.
- Ukwehliswa kokubunjwa kwezinhlangano zomnotho emakethe.
- Ukubalwa kwevolumu yemakethe yezimpahla kanye nesabelo esiphethwe yinhlangano yebhizinisi.
- Ukunqunywa kwezinga lokuthengiswa kwemakethe.
- Ukucacisa izithiyo zokungena emakethe.
- Ukuhlola isimo semvelo yokuncintisana.
Buza, kodwa usebenzisa kanjani ukuhlaziywa komncintiswano kumuntu? Futhi ngokumane nje, ngamunye wethu ngenye indlela kukhona impahla, sinamakhono athile nolwazi esithengisa kumqashi. Ngosizo lokuhlaziywa kunokwenzeka ukuthi kunqume ukuthi ulwazi lwethu lunesidingo esingakanani nokuthi yini okudingeka yenziwe ukuba ibe yinhloko namahlombe ngaphezu kwawo wonke amakhintana asebenza emkhakheni wezintshisekelo zethu.