Izincwadi Ezinhle Zokuthengisa

Ngeshwa, kunzima ukuthola incwadi enhle engayikhathalela ibhizinisi. Cishe wonke umuntu osomabhizinisi ophumelelayo noma ongaphansi ufuna ukubhalela ibhukwana indlela yokuba ibhizinisi noma into enjalo.

Amabhuku amahle kakhulu ekukhangiseni adlulisele ukuhlolwa kwesikhathi futhi asiza izinkampani eziningi ukwakha umqondo webhizinisi labo. Ngenani elikhulu labantu abaphumelelayo, lezi zincwadi ziyi-tabletops.

Izincwadi zanamuhla mayelana nokumaketha

1. Kotler F., Cartagia H., Setevan A. Marketing 3.0: kusuka kumikhiqizo kuya kubathengi nokuqhubeka - emphefumulweni womuntu. - M.: Eksmo, 2011. Le ncwadi ikhuluma ngezindawo eziningi zokumaketha, kanye nezixhumanisi zomsebenzi ochwepheshe abakha ukukhangisa kwamanje. Ngaphezu kwalokho, le ncwadi inezibonelo eziqinisekisa isenzo sendlela entsha.
2. U-Osterwalder A., ​​Pinje I. Ukwakhiwa kwamamodeli ebhizinisi: incwadi ye-strategist ne-innovator . - M.: Alpina Pablisher, Skolkovo, 2012. Le ncwadi entsha ekukhangiseni iphakamisa indlela yesimanje, esekelwe ekuqondeni kokumaketha kanye nendima yayo. Abalobi babheka ukuhweba kwebhizinisi "kumthengi".

Izincwadi ezinhle kakhulu ekuthengiseni inethiwekhi

1. I-Rendi Gage "Indlela yokwakha inqubo yemali ehlukahlukene . " Le ncwadi isitshela indlela yokusebenza ekuthengiseni inethiwekhi, indlela yokukhetha inkampani nokuthi yini okudingeka uyenze ukuze uphumelele.
2. UJohn Milton Fogg "I-Network Enhle Kunazo Zonke Ezweni" . Le ncwadi ichaza indaba yangempela endleleni eya empumelelweni yebhizinisi.

Amabhuku athandwayo ekukhangiseni

1. Yau Nathan "Ubuciko bokubukeka ebhizinisini . Indlela yokunikeza ulwazi oluyinkimbinkimbi ngemifanekiso elula. " Siyabonga amasu okubuka ngeso lengqondo owakucabangayo angakwazi ukucubungula noma yiluphi ulwazi bese eveza imicabango yakho ngendlela efanele futhi ngokuzethemba.
2. I-Jackson Tim "Ngaphakathi kwe-Intel . Umlando we-corporation owenze ukuguqulwa kwezobuchwepheshe kwekhulu lama-20. " Umlobi wencwadi uhlole inombolo enkulu yezingobo yomlando namadokhumenti ukudala incwadi ngokuphumelela kwe-Intel.
3. Peters Tom "Wow! -Izinhlelo . Indlela yokuguqula noma yimuphi umsebenzi ube yiprojekthi ebalulekile. " Le ncwadi ekukhangiseni kubhekwa njengcono kakhulu ekupheleni kuka-2013. Imenenja eyaziwayo ikunikeza imibono engu-50 engavamile eyokusiza ukuguqula noma yimiphi imibono efanelekayo ibe yiprojekthi esebenzayo. Kuzosiza ukufunda le ncwadi hhayi kuphela kubamabhizinisi besikhombisa, kodwa kubantu abafuna ukushintsha umsebenzi wabo ojwayelekile.