Ngokufika kobuchwepheshe obuphezulu, ukuhlukahluka kokuqala kokuqala kwebhizinisi kuvulwe. Ikakhulukazi osomabhizinisi abakhuthele baqala ukuhlola amathuba okumaketha kwe-intanethi. E-US, lo mbono uthathwe yizimboni eziqinile neziqinile, emazweni akhuluma isiRussia imvelo yebhizinisi yaqala ukuhlola isisetshenziswa esisha ngaphandle kokuyeka ukukhangisa kwethelevishini nakwezomsakazo okujwayelekile.
Ukukhangisa ku-Inthanethi
Ukuze uqale ukukhuthazwa kwe-inthanethi kuyadingeka kusuka kusayithi lokubhalisa, kungaba isayithi noma amaqembu asemthethweni ekuxhumaneni nomphakathi. Ukumaketha okuphumelelayo kwi-Inthanethi kusekelwe ekutadisheni okujulile kokufunwa, ukuhlakanipha kwemanani, izindlela zokukhangisa, ukumaketha kanye nokufaka ama-assortment. Ukubheka i-Accounting kuzo zonke izici akulula, ngakho-ke ukufunwa kwamafemu okugxile ekunyusweni kuyaqhubeka nokukhula.
Inhloso yokuThengiswa kwe-intanethi
Umphumela omuhle wezinyathelo ezithathwe yizindleko ezincane ezibangelwa ukusatshalaliswa, umkhiqizo noma isevisi kufanele kufane nokulindela okulindelwe yiklayenti. Isu lokumaketha kwe-Inthanethi lisuselwa kumqondo ofanayo, kodwa ngokungafani nenqubo evamile, kuyadingeka ukuthi ibike isithembiso bese wenza imizamo yokwandisa isayithi. Ngaphandle kwalokhu, kuyoba inkinga iklayenti kanye nomculi ukuhlangabezana.
Izinzuzo nezimo zokumaketha kwe-intanethi
Ithuluzi ngalinye lihlolwe ngokucophelela kusuka ezingxenyeni ezahlukene ukuthola zonke izinhlangothi ezinamandla nezinkinga. Ukumaketha kwe-intanethi ayinqatshelwe izinzuzo ezimbalwa ezivumela izinkampani ezincane ukuba zisekele ngokushesha, futhi amafemu amakhulu anikezwa amathuba okuqinisa izikhundla zabo. Kukhona izinkinga, futhi kufanele zicatshangelwe ukuze zenze uhlelo olufanele lokuthuthukiswa.
Izinzuzo zokuthengisa nge-inthanethi:
- incazelo eningiliziwe yomkhiqizo;
- ukuthenga okusheshayo;
- izindleko eziphansi;
- ukusebenza okuthakazelisayo - cishe abasebenzisi abangu-40% basabela kahle kulezi zenzakalo kwi-intanethi, emaphepheni leli pharamitha lilingana no-15%, ngoba ithelevishini nokukhangisa kwangaphandle kusezingeni lika-8 no-5%;
- Ukuthokozisa kokuxhumana nomdayisi ngokuthola izikhathi eziphikisanayo;
- vele ubuke izibalo.
Ukuthengiswa kwe-Inthanethi:
- ukunamathiselwe kwijubane lokuxhuma, nama-movie wokubuka aphansi nezithombe eziphezulu kuzoba nezinkinga;
- akunakwenzeka ukuzama nokuhlola izinto ngokwazo;
- izinkinga zokuphepha ezihlobene nedatha yomuntu siqu kumakhasimende;
- ukuncintisana okukhulu phakathi kwalabo abafisa ukunqoba izinjini;
- Izivakashi ezivame ukufika kunethiwekhi zithinteka, amaqembu asele awanakathinteka.
Cishe zonke izici ezimbi zokumaketha kwe-Inthanethi zilahlekelwa kancane kancane, ubuchwepheshe buyathuthukiswa, futhi i-intanethi ifika ezindaweni ezikude kakhulu. Ukungaguquki kuwumncintiswano omkhulu kuphela, ngakho izindawo eziphakeme ekukhishwe kwezinjini zokusesha kufanele zilwe kanzima.
Izinhlobo Zokukhangisa Kwe-intanethi
Kancane kancane, ukumaketha kwe-intanethi sekuphenduke uhlobo oluthile lomsebenzi, ngoba akuzona zonke izindlela zobuciko ezingadluliselwa kwimvelo yolwazi. Ukufeza umphumela, kuningi okudingekayo, ngakho ukuthengiswa kwamaphrojekthi e-intanethi kudinga ukusebenzisana kwachwepheshe abaningana. Izinkampani ezinamandla ezihilelekile kulo msebenzi zikhomba iqembu labachwepheshe kumaklayenti ngamunye. Umenzi oyedwa uzoba nenkinga ukunikeza ukukhangisa okuphelele kwe-intanethi, futhi ukusebenzisa indlela eyodwa ngeke unikeze umphumela oyifunayo.
SEO Marketing Internet
Uma uthenga isicelo somkhiqizo noma isevisi, umthengi kufanele abone igama lenkampani ekhasini lokuqala lokukhishwa, ukudlulisela emakhasini wesibili nalawa alandelayo ajwayelekile kakhulu. Ngalendlela, ukumaketha kwe-Inthanethi akuhloswe ukuthuthukisa imikhiqizo, abantu sebevele bacabanga ngezindlela zokuthenga. Ngakho-ke, udinga ukunikezwa ithuba lokuya ngokushesha kusayithi bese ubeka umyalelo.
Umkhuba wokumaketha kwe-Inthanethi kubonisa ukusebenza kwe-injini yokucwaninga kwamabhizinisi amancane naphakathi, ngoba abantu abanentshisekelo bafika kusayithi, futhi intengo yomthengi oyedwa iphuma ibe yinzuzo. Ukuthengiswa kwezinsizakalo ze-intanethi zalolu hlobo kuhilela ukuhlola nokukhethwa kwamagama abantu abawafake ebhokisini lokusesha. Ukungalungi okuyinhloko ngale ndlela esikhathini sokusebenza, ukuvela kwezikhundla eziyinhloko kungalindelwa ngaphezu kwesonto elilodwa.
PR ku-intanethi
Umqondo wobudlelwane bomphakathi uhilela ukudala izizathu zolwazi zokuvela kumaphephandaba. Amathuluzi okukhangisa kwe-inthanethi afaka le nqubo, kodwa izincwadi zizokwenziwa ngokusebenzisa izincwadi ze-intanethi. Lokhu kungaba izinguqulo ze-elekthronikhi zamaphephandaba namalungelo omagazini, amarekhodi amakhulu noma amabhulogi athandwayo athandwayo. Ngenxa yokuthandwa kwezincwadi, kungenzeka ukwandisa ukuthandwa kenkampani. Ukukhangisa okunjalo kwe-intanethi kusetshenziswa kakhulu izinkampani yizinkampani ngenxa yezindleko eziphezulu.
Ukukhangisa Okubambisene
Ngaloluhlobo lokukhuthazwa, ukumaketha nokukhangisa kuyahambisana. Umqondo wukudala uhlelo olukhethekile umlingani othola umvuzo othile wokuheha abasebenzisi. Ukukhokha kungenziwa kumthengi ngamunye wehlisiwe, isivakashi sesayithi noma obhalisile. Lolu hlobo lobuhlobo luye lwaba imboni ehlukene, lapho izinkampani nezinkampani eziphelele zikhululekile ukuqinisekisa ukukhuthazwa kwezinsiza.
Ukukhangisa okukodwa - ukumaketha
Lezi zikhangiso ezivela kumasayithi ahlukahlukene. Ukukhangiswa kwe-intanethi yalolu hlobo kuncike ekutheni izinjini zokusesha zirekhode izibalo mayelana nezithakazelo zomsebenzisi, bese zinikeza imikhiqizo noma amasevisi ahlangabezana nezicelo zakamuva. Inzuzo yale ndlela iyisiqondiso esiqondile kumakhasimende asevele efuna ulwazi lomkhiqizo futhi acubungula izinketho zokuthenga. Lokhu kukuvumela ukuba ukhokhe kuphela abasebenzisi abachofoze isikhangiso esithakazelisayo futhi bathunyelwa kusayithi.
Ukukhangisa Okumangalisa
Lolu khetho luhilela ukudala nokubekwa kwesicelo se-flash, ividiyo noma okunye okuqukethwe okubangela ukunakwa kwezilaleli. I-Mediaevirus isheshe ithole abasebenzisi ngokwabo, ngenxa yalokho, ulwazi lokukhangisa lusakazwa ngaphandle kokubandakanyeka ngqo kwenkampani. Ukuthengisa okumangalisa, izibonelo zazo ezivame ukutholakala enkampanini yamanye amazwe (OldSpice, Dove, Go Pro), inikeza umphumela osheshayo, kodwa kunethuba lokuthola umphumela omubi.
Ukukhangisa kwe-intanethi kanye ne-SMM
Ukukhangisa kumanethiwekhi omphakathi kuphumelela ukuheha ukunakwa kwemikhiqizo. Kulesi simo, kuyadingeka ukwakha okuqukethwe okuthakazelisayo kubasebenzisi, ukuze babe nesifiso sokwenza kabusha, okungukuthi, ngokusabalalisa ukwabelana ngolwazi abathandayo. Iziphakamiso ezinjalo zibukeka zikhangayo kakhulu, njengoba zinikeza ukuthenga okuningi kubathengi abangekho - abazibona nje ukukhangisa, kodwa isincomo esivela komunye umuntu. Lolu khetho lusiza ukhethe ncamashi amasayithi ukuthinta izethameli ezihlosiwe.
Bonisa izikhangiso
Ukukhangisa kwezithombe noma kwe-banner ku-Inthanethi kutholakala kumasayithi wenhloso yalo ukubunjwa kwezixhumanisi ezihambisanayo phakathi komkhiqizo kanye nensizakalo ehlongozwayo (izimpahla). Lesi sinyathelo sisiza ukwenza ukwedlula umkhiqizo ukubonakala, ukwandisa ubuqotho bezithameli nokudala isithombe esithandekayo senkampani. Umphumela ubonakala kuphela uma kwenzeka inani elikhulu lokubonakala. Amabhanela ayabiza, ngakho amabhizinisi amancane awatholakali.
Ukukhangisa kwe-Intanethi - Amabhuku
Ukuze uthole umphumela oyifunayo, udinga ukufuna usizo kusuka ochwepheshe noma usondelane nabo ngokufunda izincwadi ezinhle kakhulu ekukhangiseni kwe-intanethi.
- Strickiola, Spencer, Fikshin, Eng "SEO - ubuciko bokugqugquzela iwebhusayithi . " Incwadi enhle kakhulu yokusebenza, ichaza ngokuningiliziwe ukuthi ungaqala kuphi. Abalobi bencwadi baqhutshwa izinkampani ezinkulu ezine, ngakho-ke zonke izincomo zivivinywa ngokwabo.
- Steve Krug "Indlela yokwenza isayithi ibe lula. Ukusetshenziswa ngendlela kaSteve Krug . " Le ncwadi izosiza ukubheka imithombo yakho siqu ngamehlo omthengi bese yenza kube mnandi kakhulu.
- UDenis Kaplunov "Okuqukethwe, ukumaketha kanye nedwala nomqulu. I-Book-muse yamakhasimende anqobile kuyi-intanethi . " Ichaza ubuqili bokuqukethwe okubukwayo, okuyimfuneko yokunikezwa kwekhwalithi ephezulu yezimpahla.
- Damir Khalilov "Ukukhangisa kumanethiwekhi omphakathi" . Izosiza ukuqonda ukuthi ungasebenza kanjani namaqembu ekuxhumaneni nomphakathi , ukhuluma ngezinselele zokukhuthazwa. Umbhali uncoma ukusebenzisa indlela ephelele, okufaka ukukhangisa kwe-viral and classical.
- V. Smirnov "Ukukhangisa kokuqukethwe okunenzuzo. Indlela esheshayo yokuheha amakhasimende nge-Yandex.Direct . " Lapha uqonda izinkinga zokusebenzisa leli thuluzi. Awekho imibhalo yezobuchwepheshe, imibuzo yokuhlanganiswa okulungile kokukhangisa kwangokwenyama kubhekwa.