Umlando we-brand Lacoste ubuyela emuva kude no-1926, lapho umdlali owaziwayo we-tennis waseRussia uRene Lacoste enza ngokwakhe ihembe elinemikhono emifushane. Ihembe lalinama-knitwear, futhi kwakungcono kakhulu ukudlala i-tennis ngesikhathi sokushisa ehlobo. Ngaleso sikhathi, kwakuyizinto zokuqala ezenziwa ezemidlalo ezisebenzayo. Kuyinto ephawulekayo, ngakho-ke eFrance ngemfashini kwakuyizingubo kuphela ngamasleedi amade, kanti imodeli entsha yesirayi esingenamikhono yayihluke ngokuphawulekayo nezingubo zendabuko zaseFrance.
Namuhla, umkhiqizo weLacoste ungomunye wemikhiqizo ethandwa kakhulu yezemidlalo zanamuhla. Izambatho zebesifazane iLacoste inikezwa emazweni angaphezu kuka-110 emhlabeni jikelele. Umuntu angasho ngokuqiniseka ukuthi izikhwama zezemidlalo ezivela e-Italy brand Lacoste zibukeka ngendlela entsha yokuphila okusebenzayo. Indwangu yekhwalithi ephezulu iwukuphela kuka-100% ukotini, futhi akuyona imfucuza eyingozi. Ngaphezu kwalokho, indwangu ayifuni, futhi uzizwa ukhululekile kuyo, nganoma yisiphi isikhathi sonyaka. Ingwenya eluhlaza okwesibhakabhaka iyigugu lokuzijabulisa lemidlalo. Ngumuphi umdlali odumile waseFrance nomdlali we-tennis uRene Lacoste owaziwa ngokuthi "ingwenya".
Womenswear Lacoste
Iqoqo lokuqala lokuqala lezingubo zabesifazane uLakost wabonakala eminyakeni engamashumi ayisishiyagalombili edlule, kude no-1933. Iqoqo lalihlukaniswe ngamamodeli anethezekile ama-shorts namakhati angenamikhono. Kakade ngaleso sikhathi, emikhiqizweni ekhishweyo kwakukhona isithombe esenziwe ngombala wengwenya eluhlaza. Ngokuhamba kwesikhathi, uhlobo lwezemidlalo lwandisa ububanzi balo, luqala imigqa emisha engavamile kanye nemfashini yezicathulo, izibuko, amawashi kanye namahembe abesifazane aseLacoste. Futhi ngasekupheleni kwekhulu leminyaka elidlule, lo mshini waba uhlobo lwama-revolution ezemidlalo.
Njengamanje, imikhiqizo yeLacoste yabesifazane idume hhayi nje kuphela ekuklanyeni kwayo kwasekuqaleni, kodwa nangenxa yekhwalithi yabo eyisibonelo. Amajaji e-Lacoste amakhosikazi abukeka sengathi amasha isikhathi eside, ngaphandle kokukhululekile futhi okusebenzayo, futhi angaphansi kwezinguquko zemfashini. Abaqambi abanokuhlangenwe nakho uLakost bazama njalo ukuqamba amamodeli amasha futhi aphelele futhi basebenzela ekuthuthukiseni ubuchwepheshe obuhle bokukhiqiza kwezingubo zomkhiqizo.
Kusukela ngo-2001 uChristopher Lamer waba umqondisi oyinhloko womkhiqizo wefashini. Kwathi ngemuva kokuthi izinsolo zenkampani zidluliselwe ezandleni zakhe ukuthi i-Lacoste yezingubokazi zabesifazane zaqala ukuhluka ngendlela eyisigcino nekhono elihle, naphezu kokuthi amamodeli wanamuhla kaLoostost ahlala ewusizo futhi elula. Ngempela, imidlalo yeLacoste yezemidlalo iyindlela engcono kakhulu yezemidlalo ezisebenzayo kanye namasokisi ekuphileni kwansuku zonke. Iqoqo lamagilazi namawashi avela emthonjeni owaziwayo kuzokusiza ukuthi udale isitayela sakho esiyingqayizivele nesodwa.
Ukuqoqa izingubo ze-Lacoste entwasahlobo nasehlobo 2013
Ngo-2013 olusha, i-brand Lacoste ikunikeza amamodeli akhiwe ngesitayela sesimanje samidlalo. Futhi, abesifazane bezemidlalo nabasebenza abakhumbisayo bazothola izinqola ezihlukahlukene zokunethezeka zezambatho zabesifazane. Esiqoqweni sehlobo sasehlobo sasihlanganisa amafushane amancane, ama-T-shirt, ama-blazers, kanti-ke, ama-polo shirts. Izambatho zeqoqo elisha zenziwe kuphela ngezinto eziphezulu zekhwalithi, ukugcina amasiko angcono asemkhatsini wemikhiqizo. Esikhathini esifanayo nombala wombala, amathoni amhlophe, amhlophe afomvu ne-orange. Ukudlala kwezemidlalo kusuka eLacoste - kuyinto evamile, ubuhle nobuciko obukhethekile!
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