Kuze kube manje, imizamo yangasese, imibono nemibono ehloselwe ukuba yithandwa kakhulu futhi ethandwayo akuyona into evamile. Kungokwamaqiniso, okulungile, okujabulisayo nokuthandwayo ngabathengi umkhiqizo, okuthi, ngesikhathi esifanayo, awusondelene nomakethe omkhulu . Umkhiqizo osasahle ngoMsombuluko, osekelwe eSweden, uyisibonelo somlando wendawo oye wakhula waba mhlaba jikelele.
Umkhwenyana weselula osemfashini
Amageyimu angamadoda angabizi namabhinqa Angabheki ngoMsombuluko emigwaqweni yamadolobha amakhulu kunazo zonke emhlabeni, kodwa akubona wonke umuntu owazi ukuthi ukuqala komkhiqizo wesiSwidi ngo-2000 kwaba ukuvulwa kwesitolo sokugqoka. Lo mbono uvela ku-Oiryan Andersson no-Adam Friberg. Ukuvulwa kwesitolo sesibili kwakuyi-Stockholm. Intsha ibeka umgomo wokungenzi imali, kodwa ukuchitha isikhathi nabangani ngokushintshanisa, ukushintshanisa izimali zokufanisa izingubo. Isitolo, esibizwa ngokuthi i-Weekend, ngokushesha sathandwa, futhi lapho iqembu ligcwaliswa nomklami uLasse, la madoda anquma ukuthuthela enkabeni yenhloko-dolobha. Isitolo esisha kwaba ukuqala kwebhizinisi elibi. Manje wasebenza ngesikhathi esimisiwe, hhayi lapho u-Oyriyan noma u-Adam enesikhathi sokukhululeka, bathola abathengi abangapheli kanye nokuqukethwe okusha ngendlela yefashini ye-jeans kuphela yezinto ezenziwe manje ezihlangene nezinto ezazisetshenziswa. Uthole isitolo negama elisha - Usuku Lweviki.
Kodwa kulolu thimba elinethalente alizange lime. Ngo-2004, iSweden yahlatshwa isinqumo ngesinqumo sokuguquguquka - kwiSonto lezinsuku zokubala lavela ezinsukwini zokuqala ezingu-8 zokuqala ze-jeans. Babencane, imibala ye-denim engasusiwe futhi yabonakala ngezindleko eziphansi kakhulu.
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Akumangalisi ukuthi emasontweni amabili amashelufu ayengenalutho. Ngokusobala, abantu abasha bawazisa imizamo yeBusiness Cheap Monday, eyabanika isitayela esisha esiyingqayizivele. Impumelelo yaphefumulela abangani ukudala inkampani Yosuku Lwezinsuku Zezinkampani, lapho u-Oiryan no-Sanna Alddaks baqala khona ukuklama, u-Friberg - ngenqubo yokukhiqiza, noLasse - ngenhloso yezomnotho. Ukumaketha kanye nemidwebo kwanikezwa uCarl Grandin noBjörn Atldaks. Ngo-2005, intsha yaseSweden yabona izingubo ezivela eqoqweni eliphelele le-debut. Ngo-2008, i-Cheap Monday Jeans yaba yingxenye ye-H & M yaseScandinavia. Kusukela ngaleso sikhathi, i-jeans yekhwalithi yekhwalithi, ama-T-shirts wangempela anezicathulo , izicathulo ze- semi-season nezihlobo zase-E-Cheap, zitholakale kuma-fashionist nakwabesifazane bezemfashini emhlabeni wonke.
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Ukugqoka okuvamile okuvamile
I-logo ebonakalayo engabonakali ngoMsombuluko, ekhombisa i-skull, manje ingabonakala ezembatho ezivezwe ezindaweni eziningi zokuthenga. Ngonyaka ka-2009, u-Anne-Sophie Buck waphakamisa isikhundla sakhe. Njengoba engumlingani weqiniso wesitayela seSweden yangempela, wanezela ukwakheka kwezembatho zentsha hhayi nje ngezimpawu ezintsha ze-jeans, kodwa futhi ngezingubo, izingubo, ama-cardigans, amajackethi namajazi. U-Anne-Sophie unikela okuthandayo emigqumeni emhlophe, enobumnyama, enobuningi beige nebluish. Izembatho ezenziwe kulolu hlu ziwusizo, zilondoloze umbala osenyakatho.
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Asikwazi ukusho ukuthi izingubo zeMsombuluko ezingabizi zikhethekile futhi ziyingqayizivele, kodwa ifilosofi yezimpawu ukuthi umuntu kufanele akhiphe lowo muntu, futhi umsebenzi womkhiqizo ukumnikeza izinto ezifanele.
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