Ukuhlaziywa kwe-SWOT kuyindlela engokoqobo futhi ephumelelayo yokuhlela amasu

Ukuhlaziywa kwe-SWOT kuthiwa indlela yokuhlela amasu, ekhomba izici zomoya wangaphandle nangaphakathi lwabaphenduli, kungasiza ukwakha ukuqonda okuhlelekile kwezimo zokusebenza. Umphumela wocwaningo lunikeza ithuba lokwenza izinqumo ezifanele. Ukuhlaziywa okunjalo kwaziswa kakhulu ngabaphathi nabadayisi.

Ukuhlaziywa kwe-SWOT - kuyini?

Ukuqhuba ukuhlaziywa okunjalo, ulwazi olunzulu noma ukuqeqeshwa okukhethekile akudingeki, uma ochwepheshe enolwazi ngento, uhlanganisa kalula amatafula adingekayo. Ukuhlaziywa kwe-SWOT kuyindlela yokuhlola isimo, esisekelwe ekutadisheni kusuka ezikhundleni ezine:

• Amandla amandla;
• Ukubuthakathaka - ubuthakathaka;
• Amathuba - amathuba;
• Izinsongo ziyingozi.

Amandla nobuthakathaka - idatha ngesikhathi sokufunda. Futhi amathuba nokusongela kakade izimo ezingaphandle, okungenzeka ukuthi akunakwenzeka ngempela, konke kuxhomeke kwisinqumo esithathwe. Isiqalo sokuqala esinjalo sasibizwa ngumsosayensi uKenneth Andrews engqungqutheleni yezohwebo eHarvard, ngenhloso yokuphenya ukuguqulwa kwezenzo zenkampani. Kwenzeka phakathi nekhulu leminyaka elidlule, isu lalisetshenziswe kumbuthano omncane, futhi nanamuhla yonke imenenja ingasebenzisa indlela ye-SWOT.

Kuyini ukuhlaziywa kwe-SWOT?

Ngokwenzayo, izimiso ezinjalo zokuhlaziywa kwe-SWOT zisetshenziswa:

1. Indlela yesistimu.
2. Ukubuyekeza okuphelele.
3. Dynamic. Zonke izinhlelo zokusebenza zifundiswa ekuthuthukisweni.
4. Ukucatshangelwa okuqhathaniswayo.
5. Ukucabangela izici zento.

Izinhloso zokuhlaziywa kwe-SWOT yizincazelo zamaqembu ahlukene, okubhekwa njengemibandela yangaphakathi. Izinzuzo zalendlela:

1. Usiza ukubala amandla angempela namandla;
2. Ihlaziya amaphuzu abuthakathaka, ifuna izindlela zokuzithuthukisa.
3. Thola ukuthi kusho ukuthini inzuzo kakhulu ukusebenzisa.
4. Ukhomba izinsongo ezibucayi kakhulu futhi wakhe ukuvikela okuhle.
5. Inquma izizathu zomsebenzi osebenzayo emakethe.

Ukungahleleki kokuhlaziywa kwe-SWOT

Indlela yokuhlaziywa kwe-SWOT ayiqukethe amathiphu noma izimpendulo kumbuzo obonwe, abahlaziyi bevele bahlanganyela kulokhu. Izinkinga zale ndlela zingaphansi kwama-pluses, kodwa kumele futhi zicatshangelwe:

1. Imiphumela ixhomeke kwikhwalithi nemininingwane yolwazi engakwazi ukuqinisekiswa ngaso sonke isikhathi ngokugcwele.
2. Lapho udala amatafula, amaphutha ekhompiyutha awafakiwe: ukulahlekelwa kwezici ezibalulekile, ukulinganisa okungalungile kwama coefficients.

Ungakwenza kanjani ukuhlaziywa kwe-SWOT?

Ungakwenza kanjani ukuhlaziywa kwe-SWOT? Uhlelo lwezenzo lulandelayo:

1. Thola indawo lapho ucwaningo luzoqhutshwa khona.
2. Kusobala ukwahlukanisa zonke izingxenye, ukwabelana ngamandla namathuba.
3. Ungathembeli kuphela emibonweni yakho, iziphetho kufanele zibe nomgomo.
4. Ukuheha abantu abaningi ukuba basebenze ukuze benze isampula enkulu. Yakha futhi ukuhlaziywa kwe-SWOT kwebhizinisi.
5. Sebenzisa ulimi oluqondile olungameli izincazelo, kodwa izenzo.

Ukuhlaziywa kwe-SWOT - isibonelo

Ngokusekelwe ekuhlaziyweni kwe-SWOT, isiphetho senziwe, njengoba esikhathini esizayo inhlangano kufanele ithuthukiswe ngokuthengisa. Izincomo zinikezwa ngokubuyiswa kwezinsiza ngamkhakha. Lezi zinto ziba yisisekelo sokwakha amasu okuhweba nokukhangisa, iziphakamiso, ezizohlolwa futhi ziphethwe esikhathini esizayo. Ukuhlaziywa kwe-SWOT kuhilela ukutadisha kwazo zonke izinhlangothi, futhi zihlolwe ngemingcele efanayo:

• izici zesipho;
• isipiliyoni sabasebenzi;
• abasebenzi kanye nokuphathwa kwezinqubo zebhizinisi;
• ukungena kwizimali;
• inhlangano enhle yokuthengisa;
• ingqondo yomgomo wokukhangisa;
• izindleko zokukhiqiza.

Indlela yokwenza ukuhlaziywa kwe-SWOT - zama ukuphula inqubo ngezinyathelo:

1. Ukufundwa kwemvelo . Umbuzo oyinhloko: yiziphi izici ezithinta ibhizinisi?
2. Ukuhlaziywa kwemvelo . Uchungechunge lwemibandela kufanele luhloswe ekuboneni izinsongo nezingozi.
3. I-matrix ye-SWOT . Ulwazi oluqoqwe luhlelwe ngezinhlangothi ezine.
4. Isu se-SWOT . Amaphuzu we-intersection of elements abalwa, isu eliyinhloko lakhiwe kuwo.

Ukuhlaziywa kwe-SWOT - ukuphakama okuphezulu

Indlela yokuhlaziywa kwe-SWOT ithuthukiswe ngokucabangela zonke izici ezikhonjiwe okumelwe zihlotshaniswe nakanjani isu elithuthukisiwe. Ukusebenzisa imiphumela kuzuzisa ukuthuthukiswa kwenkampani, nokuthengiswa okuphumelelayo, nokukhuthazwa. Indlela yokusebenza ibaluleke kakhulu, namuhla iningi labaphathi bamafemu amakhulu lisebenzisa lezo zintuthuko. Ukuhlaziywa kwe-SWOT kufanele kuhlinzeke izimpendulo eziphelele kule mibuzo:

1. Ingabe inkampani inezikhundla eziqinile?
2. Ukuthuthukiswa okungenzeka kube ngcono?
3. Amaphuzu akhathele adinga ukulungiswa?
4. Amakhono awusizo?
5. Izinguquko zangaphandle ezisiza ukufeza imigomo ?