Kunzima ukuphikisa ukuthi i-intanethi ishintshe kakhulu izimpilo zethu. Manje singathola ulwazi oludingekayo nganoma yisiphi isikhathi, xhumana ngaphandle kwemingcele kusuka kunoma yikuphi emhlabeni futhi uthole ngisho ngaphandle kokushiya ekhaya. Lesi sihloko sizogxila kuloluhlobo lomsebenzi ekhaya, njengokubhala umbhalo, okungukuthi, ukubhala izihloko ezithile ngesihloko esithile nokuzithengisa.
I-Basics of Copywriting
Kungathiwa ngokuphepha ukuthi amakhono okukopisha okuqala esiwuthola esikoleni, ukubhala ngesihloko esithile noma ukwabelana ngemidwebo yomsebenzi esiwufunde. Lokhu kuyisihluthulelo sempendulo yombuzo wokufunda ukukopisha nokuthi uzoqala kuphi-nje kudingeka ukhulume ngokucacile imicabango yakho ephathelene nendaba ethize.
Okusemqoka kokukopisha kubandakanya nokubhala nokubhala. Cabanga nje, imibhalo yakho izofundwa ngabantu abahlukene, futhi uma kungenjalo bonke, kodwa iningi lakho lizophawula amaphutha angenele, okuyinto ezosaphazamisa umbono wezinto ezibonakalayo kanye nensiza okubekiwe kuyo.
Kubalulekile ukuqoqa nokuhlaziya ulwazi, ngoba awunamhlanhla ngaso sonke isikhathi ukubhala ngezihloko ezijwayelekile futhi ezithakazelisayo, ngokuhamba kwesikhathi ikhasimende lizophendukela kuwe ngombhalo mayelana nomshayeli wokushaya umshini, ngisho noma ngabe uyintombazane enesibindi futhi ungazi nakanjani ukuthi ibheka kanjani, lokhu akufanele kubaluleke kakhulu.
Ungenzi ngaphandle kolwazi lwezinto eziyisisekelo zokusebenzisana nama-computer, abahleli bamathebhu ne-Inthanethi. Yiqiniso, lokhu kuza nesipiliyoni, kodwa kufaneleka ukufunda ngokushesha ukuze ufune ulwazi futhi uhlele ngendlela efanele indaba.
Lapha ungakwazi ukwengeza ukugcina nokucindezela lapho wenza ama-oda. Izinkomba zokuthi ikhasimende libeka ukulandelana zibaluleke kakhulu, lokhu kungenye yezinkomba eziyinhloko zomsebenzi we-copywriter kanye nesibambiso segama elihle.
Imithetho yokubhala umbhalo
Umthetho oyinhloko ukubhala imibhalo kubantu, okungukuthi, okulula ukufunda nokumnandi ukufunda. Ukufeza lokhu akulona kunzima kakhulu, udinga nje ukucabangela izici zokunakwa futhi usebenzise izimfihlo eziyinhloko zokukopisha:
- khombisa umfundi ekufundeni kwakhe ngosizo lwamapheshana;
- Ungamkhathazi umfundi ngezihloko eside kakhulu, zama ukubeka okubaluleke kakhulu futhi okuthakazelisayo ekuqaleni;
- isithakazelo umfundi, emkhomba ukuthi uyozuza uma efunda lesi sihloko kuze kube sekugcineni;
- khombisa umfundi, ngokusebenzisa izibonelo eziphilayo namaqiniso;
- Ungabangeli umfundi ukuba adideke ngokusetshenziswa okungalungile kwamagama angukhiye, lokhu kuzoqeda ngokuphelele umsebenzi wakho;
- cabangela izethameli ezihlosiwe kanye nalokho okushiwo isayithi oloba kulo.
Izinhlobo zokukopisha
Ukukopisha ngokuqondile ngokwayo kubhala isihloko esihlokweni esithile, kuye ngokuthi yikuphi okushiwo, ukuhlukanisa izinhlobo zayo ezahlukene.
- Isibonelo, ukukopisha ukukopisha , okusemqoka ukudala incazelo yokuthengisa yezimpahla noma amasevisi.
- Ukubhala ngokubhala - ukubhala imibhalo ethakazelisayo nekhumbulekayo ukubhekana nezilaleli.
- Ukukopishwa kobuchwepheshe - ukuthuthukiswa kwamaphepha ahlukahlukene kubasebenzisi (imiyalelo, imithetho yokusebenza, njll).
- I-Web-copywriting - imibhalo yokubhala yezindawo, inhloso eyinhloko, njengokungumthetho, ukuba inentshisekelo nokuvimbela isivakashi.
- I-Seo-copywriting - ukudalwa kwamathekisthi ngamagama angukhiye, okwenzelwe ukucinga
izinhlelo. - Futhi ukukopisha kuhlanganisa ukuhunyushwa nokubhala kabusha . Kodwa lapha kubalulekile ukukhumbula ukuthi ukukopisha kuhluke kanjani ekutheni uphinde ubhale phansi. Okokuqala kungukudalwa kwento yomlobi, kuyilapho okwesibili kumane ukuphinda kulandelwe isihloko esihle. Lokhu akusho ukuthi umkopishi akakwazi ukusebenzisa imithombo ehlukahlukene, lonke ulwazi oludinga ukucabanga ngalo nokuchaza ukuqonda kwakhe.
Ngakho, lena yilona ulwazi oluyisisekelo mayelana nokukopisha. Isiqalo esihle somlobi wencwadi oyisiqalo singaba nokuxhumana okuningi kokuqukethwe, lapho ungathola khona ama-oda futhi uthengise izihloko ezenziwe ngomumo.