Izikhwama zihlale ziba abangane abathembekile besigamu esihle somuntu. Abakwazi kuphela ukugcina izinto ezithile, kodwa futhi benze umnikelo wabo obalulekile kulo lonke umfanekiso. Kwezinye izimo, yiyona isikhwama esivumelwaneni esiyinhloko, ngakho-ke ukukhetha kwayo kufanele kuhanjiswe ngokunakekelwa okukhethekile. Okuphawulekayo ikakhulukazi yizikhwama ezenziwe ngodumo oludumile lwe-Etro.
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Umlando we-brand ye-Etro
Umlando we-trademark waqala ngo-1968. Umsunguli wayo wayeyingcweti ensimini yobuhle uJimmo Estro. Khona-ke ngaphansi kwalolu hlobo lwendwangu kuphela olwakhiqizwa. Kakade ngaleso sikhathi wabeka umgomo wokukhiqiza imikhiqizo yekhwalithi ephezulu kakhulu. Ngakho, walandela ngokucacile umgomo wakhe futhi wakhiqiza izindwangu ezivela emicimbini yemvelo, njenge-cashmere, ukotini, isilikhi nelineni. Kodwa-ke, yilowo nalowo angakwazi ukukhiqiza indwangu futhi uJimmo waqaphela ukuthi kwakudingeka ukwethula inhlamba ethile. Lokhu kugcizelela kwakungamaphethini angavamile kanye nezixazululo zombala zangempela, okwaqala ukuhlukanisa imikhiqizo yomkhiqizo wakhe kwabanye abaningi.
Ngo-1982, lo mkhiqizo wenza isikhwama saso sokuqala, esenziwe ngokusebenzisa ubuchwepheshe obuyingqayizivele kusuka ku-resac jacquard. Kakade ngo-1984, lo mkhiqizo waqoqa ukuqoqwa okuphelele kwezesekeli ezenziwe ngendwangu, epulasitiki nasesikhumba, phakathi kwazo kwakuyizikhwama ezihlukahlukene ze-Ethro, okwakusakazwa kuwo wonke umhlaba.
Kuze kube manje, ngaphezu kwezesekeli, indlu ye-fashion yase-Italy ikhiqiza izingubo, ifenisha, izinto zangaphakathi kanye namafutha. Eminyakeni engamashumi amane edlule, le nkampani iye yafana nokuyinkimbinkimbi nesitayela. Kuphawulwe ukuthi lo mkhiqizo ungumdlandla kunabo bonke ama brand fashion. Lokho kwenziwa okwenziwe umbala omangalisayo, ukuhlanganiswa okunamandla nokugqama okungenakucatshangwa, okuyinto, ngokungafani, okwanelisayo kakhulu. Namuhla, inkampani iqhutshwa izingane ezine, uJimmo Estro. U-Veronica, uKahn, uJacopo no-Ippolito banamathuba ahlukene futhi banomthwalo wokuthuthukiswa okuqhubekayo kohlobo.
Namuhla, isikhwama se-Etro, okungukuqala, sithandwa kakhulu emakethe yemfashini. Kungani ugxile ekuqaleni? Njenganoma yiluphi uphawu oludumile lwezikhwama, u-Ethro unamakhophi. Ukuze ungangeni esicupheni esinjalo, kuyadingeka ukuthenga imikhiqizo yalesi sigqebhezana kuphela ezitolo ezithembekile nezokuhle. Isikhwama se-Etro sokuhamba singenziwa ngezincazelo ezahlukene. Kunamamodeli aqinile kakhulu afaneleke kakhulu kubantu bebhizinisi, futhi futhi kukhona ecacile futhi ekhanyayo. Okufanele kube nakho kwamantombazane kukhona izikhwama zokuthenga , okwenza kanjalo ne-Etro brand.
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