Inkampani yaseSweden i-H & M, ekhethekile ekuhwebeni kwezingubo nezesekeli, yaqala ukuthuthukisa uhlobo olusha lwebhizinisi. Iqukethe ukuthi manje abesifazane besimfashini bazokwazi ukusebenzisa izimpahla zalolu mkhiqizo, ezenziwe ngemfucuza, ikakhulukazi, ipulasitiki. Ukwethulwa kwemvelo kwamenywa uNataliya Vodyanova, owathi, ngaphandle kokungabaza, wavuma.
U-Natalia wayegqoke izingubo zobumnandi
Uhlu loke lwemikhiqizo ezokwethula ekuqoqweni kwe-H & M Conscious Exclusive ayisaziwa. Noma kunjalo, iparele leqoqo selivele linezinhliziyo zamantombazane amaningi. Waba ngendwangu ebomvu nebomvu, egqoke isambatho esincanyana: phezulu komkhiqizo onobuchopho obunamathele kakhulu kuphenduke umkhonto ogijima isikhathi eside, kanti uhlangothi olungakwesokudla luhlotshiswe ngamakhanda okudlala. Kwase kubonakala phambi kwamakhamera wezithombe zase Natalia, hhayi ukufihla injabulo yakhe emkhiqizo. Ngemuva kweseshini lesithombe uVodyanova uthe amagama ambalwa mayelana nokuqoqwa:
"Angikwazi ukukutshela ukuthi izidalwa ezivela kuqoqo le-H & M Conscious Exclusive langihlasela. Kuyamangalisa ukuthi kusukela emfucumfuceni weplastiki ungenza izinto ezinjalo ezinhle. Eqinisweni, ngiqala ukuhlangana ngendwangu ye-BIONIC, futhi wanginqoba. Ngendwangu yakhe, ngazizwa nginkosikazi! Kuhle kakhulu. Kodwa okwangithokozisa kakhulu ukuthi yonke indwangu yamaplastiki evimbela ukuhlala kahle kweplanethi yethu iyophendulwa ibe yinto enhle ngempela. Ngoba konke lokhu kuyizindaba ezinhle. "
- UJennifer Lopez uthengisa izingubo zakhe ngeMat Gala 2018
- U-Natalia Vodyanova wabelana nge-network yokuxhumana nabantu abanomfanekiso othinta inhliziyo ka-Antoine Arnaud nendodana yakhe uMaxim
- U-Natalya Vodyanova wakhuluma ngokukhulisa izingane, esebenza njengesibonelo kanye nesimo sengqondo sokuhlukunyezwa
I-H & M ibonise enye into kusuka ekuqoqweni kwayo
Igama lokuhweba elidumile alizange lizibophezele kuphela ngengubo ye-powder futhi linikeze izesekeli eziningana. Kwakuyisikhwama esincane esincane esikhwameni esivela ku-pink futhi eluhlaza okwesibhakabhaka.
Njengomqondisi wokudala we-brand uvume kwenye yezingxoxo zakhe, umthengi uzolinda izimpahla ezingaba ngu-60 ekuqoqweni kwe-H & M Conscious Exclusive. Lokhu kuzoba yisambatho sobulili obuhle, imikhiqizo yamadoda, kanye nemikhiqizo yabantwana. Ungakhohlwa i-H & M futhi mayelana namafutha. Iqoqo lizofaka ama-perfume angu-2 kubesifazane, okwenziwe ngesisekelo samafutha e-organic.
Izaveli ezivela enkampanini yaseSwidi zifanele ukulinda ngo-Ephreli 20 ngo-160 izitolo emhlabeni jikelele.