Izembatho, izesekeli nezicathulo zegama elidumile le-fashion brand yase-Bershka liyaziwa kakhulu kwentsha yanamuhla. Izambatho zikaBershka zibonisa isigqi sokuphila kwentsha yanamuhla, umoya wakhe kanye nezithakazelo. Emasitolo abo ungathenga izambatho zabesifazane nezindwangu zamadoda, izesekeli, izikhwama nezicathulo. Kodwa-ke, bambalwa bayazi ukuthi umlando walolu hlobo uqale ngesitolo esisodwa kuphela.
Umlando we-Bershka
Lo mkhiqizo wadalwa ngo-1998 yi-corporation yase-Spain Inditex. Futhi emva kweminyaka emibili uketshezi lwezitolo zohlobo lwaba ngaphezu kwama-salons ayikhulu. Umqondo oyinhloko kwakuwukudalwa kwezingubo zekhwalithi ngenani elingabizi. Ukuhlelwa kwemikhiqizo yomkhiqizo yizicathulo eziqhakazile, izesekeli nezingubo, kudalwe ukucabangela izitayela zemfashini zangempela. Imikhiqizo yalo mkhiqizo ihloselwe abantu abasha, abakhathele yizinkohlakalo. Abalaleli Bershka - amantombazane amancane nabafana abaneminyaka engama-14 kuya kwengu-25.
Inethiwekhi yanamuhla yezitolo zalolu hlobo iqukethe amabhulashi angaphezu kwamakhulu ayisithupha asezweni lamazwe angamashumi amahlanu omhlaba. Izambatho zeBershka ziyimikhiqizo yemikhiqizo ephezulu. Ezweni ngalinye, abaklami bezimpawu bakhetha amathoni akhethekile namamodeli ukuhlangabezana nezidingo zabantu abasha abanamasiko ahlukene, ukunambitheka kanye nokucabanga.
Amamodeli ezembatho zeBershka
Unyaka ngamunye, abaklami bakhiqiza izinhlobo ezingaphezu kwezinkulungwane ezine zokugqoka. Okwamanje, kunezintambo ezintathu eziyinhloko: owesilisa nowesifazane ababili.
- Iqoqo labesifazane iBerkka linikeza izingubo ezingavamile ezidalwe ngomoya wezindlela zanamuhla. Kuhloswe yintombazane evela kuminyaka eyishumi nesithupha ubudala.
- I-line engakahle i-BSK ihloselwe amantombazane amancane afuna ukunaka umuntu wabo. Igcwele umoya wezinkanyezi namademoni we-pop, kanye nezakhi zesitayela esivamile. Lezi izingubo zemisebenzi yangaphandle, ezemidlalo nasekhaya.
- Umdwebo wamadoda yizingubo ezifashisayo zendoda namadoda asebenzayo abasha. Iqoqo lamadoda lokuqala iBershka livele eminyakeni eyishumi kuphela ngemuva kokusungulwa kohlobo - ngo-2008. Izambatho zamadoda Bershka ilula futhi elula ukusika. Izindwangu ezithakazelisayo, ama-T-shirt, ama-sweats, ama-shirts nama-jeans i-Bershka athandwa ngamadoda amasha.
Izikebhe nezesekeli
Kukhona izicathulo zanamuhla ezinethezeka ku-arsenal yomkhiqizo. Umzila wesigqoko uboniswa ngezindlela ezehlukene nezindlela ezihlukahlukene zansuku zonke. Izicathulo zabesifazane nabesilisa Bershka - izicathulo ezizikhululekile, izikhumba, izicathulo kanye nezitebhisi zekhanda eliphakeme kakhulu, izindwangu ezikhanyayo kanye ne-suede ephathekayo, ekwazi ukufaka ngaphezu kwanoma yisiphi isithombe.
Izesekeli zeBershka zimelela ukhetho olunzulu lwezingubo zokukhanda nezesilika, izikhwama zoboya, izinhlobonhlobo zamabhande namabhande, amaglavu, izigqoko, ubucwebe, kanye nomugqa wangempela wezikhwama zentsha ezishisayo. Ukuqapha okukhethekile kufanele kuhokhwe ekusetshenzisweni kwesikhumba nesigqoko sezingubo zokugqoka esitayela se-Retro.
Bershka namuhla
Esikhathini esisha, abakhi bomkhiqizo balungiselela okuthile okukhethekile kubalandeli be talenta yabo. Iqoqo elisha Berška 2013 lihlukile kakhulu. IJean, T-shirts, iziqongqo, izesekeli ezihlukahlukene nezicathulo ezikhululekile ... Noma kunjalo, ukunakwa okukhulu emgqeni omusha kufanelwe izingubo ezinhle zeBershka. Kwakuyizingubo ezazingalindelekile isikhathi eside kusukela kubanikazi be-brand.
Ukukhanya, okuqhakazile futhi okwesifazane kakhulu, kubonisa ngokucacile ukumelelwa kwabadwebi bemfashini mayelana nendlela intombazane okufanele ibuke ngayo. Iqoqo linikeza izinhlobo ezihlukahlukene zokugqoka: kusuka kumamodeli wezintandokazi ezinokuphrinta okuvundile, ezizweni eziqhakazile, kanye nokukhethwa okukhethekile kwisitayela sezwe noma kwansuku zonke. Intombazane ngayinye izokwazi ukukhetha imodeli ngokusho kwayo.
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