Ekuphileni kwansuku zonke, sivame ukubuka isikhangiso esihlukile samafutha. Izikrini zezinkanyezi zisinikeza iphunga elisha emakhakheni adumile emakhasini omagazini abaluhlaza, amabhodi amabhodi, ezimakethe kuthelevishini. Ehlukana ngentengo ephakeme, wonke lawa maqhinga amnandi ayatholakala ngokuvamile, okungeke kuthiwa ngamakha ama-niche noma, njengoba kubizwa, akhethiwe.
I-niche ekhethiweyo ye-niche - iyini?
Igama livela egameni elithi "selectio", elihunyushwe ngokuthi "ukukhetha okuhle kakhulu." Isici esihlukile salolu phunga ukuklama nokukhiqiza okulinganiselwe. Isitolo se-parfumery ekhethiwe sinalo kuphela emikhiqizo ongayithengisa ezingeni ezingaphezu kuka-250 zokuthengisa emhlabeni jikelele. Iphunga elinjalo ngencazelo ngeke litholakale, ngoba akulula ukuthola, futhi libiza okungaphezu kwanoma yimaphi amafutha avela esitolo esivamile samafutha. Inani eliphakeme liphinde linqunywe ukuthi uma uhlanganisa ukwakheka kwephunga le-niche kuphela amafutha abalulekile emvelo, izakhi kanye nama-aphrodisiacs asetshenziswa. Izithako ezinjalo azange zisetshenziswe isikhathi eside ekwenzeni iphunga elisha labakhiqizi abaziwayo ngenxa yokuthi ukukhula kwemboni yamakhemikhali kuye kwenza ukuba kube khona ukuguquka kwemvelo yezingxenye ezinezici eziphindaphindiwe. Umphumela wokufaka esikhundleni kwakuyinani eliphansi lentengo kanye nekhono lokukhiqiza ama-flavour ambalwa ngonyaka, kuyilapho kumakha ama-niche engamukeleki ukwakha amakha amasha ngokushesha futhi eshibhile.
Amafutha we-niche perfumery
Umuntu ongakulungele, okokuqala ukuzwa iphunga elinjalo, angashaqeka, wonke ama-elite amafutha anesisindo, aphethwe, futhi ngezinye izikhathi iphunga elingavamile kakhulu. Ukusetshenziswa kwezingxenye zemvelo kuphela, okubandakanya amakhemikhali asebenzisana nalesi sikhumba, kuholela ekuphikeleni okungajwayelekile kwendume, ukuphikisana kwayo nokuhlukile. Izingxenye zemvelo zalawo manzi akugcini nje ukukunika isimo sengqondo esithile, kodwa futhi sinamandla okuthinta izitho zabanye, njengoba sekuyisikhathi eside saziwa ngomlingo wephunga, ukutholisa noma ngokufanayo, ukuhleka. Abadali bezingoma bathi benza umsebenzi wabo hhayi udumo noma inzuzo enkulu, kodwa kuphela umphefumulo, futhi kuvela ukuthi iphunga ngalinye linomshicileli womlingisi kanye nokunambitheka "komzali" walo.
Bakhaphi amakha ama-elite?
I-niche ngamakhaza ngokwabo zibonisa amasiko futhi avame ukukhiqizwa eNgilandi, eFrance noma e-Italy. Amakha amaFulentshi ayinkimbinkimbi kakhulu, umbono wabo awunikiwe wonke umuntu. I-Italy idume ngamakha ayo amnandi, alula, ajwayele iphunga lamadolobha. Amakha amaNgisi ahlukaniswa nesiko kanye nobuhle bawo. Ngokwehlukana kufanele kuqaphele ukuthi ukukhiqizwa kwamakharikhethi akhethekile kuwumsebenzi ophelele. Iqala ngokukhethwa kwezingxenye zephunga futhi
Thenga amafutha okhethekile akulula. Ngeke uwuthole ezitolo ezivamile zamafutha noma kwi-Intanethi. Amaphuzu okudayiswa angabi amahhotela abizayo noma ama-boutique imikhiqizo yokugqoka, izitolo ezincane ezikhethekile zokukhetha ezitolo. Uma usukhethile ukhethe i-niche iphunga, awunakwenzeka ukuya esitolo esivamile. Ngokwemvelo, iphunga lizonqoba futhi konke okudayiswa emashalofini futhi kukhangiswe yonke indawo, ngeke kushintshe umuzwa wakho wokuhogela futhi uhlangane ungenakukhuluma, ngakho kufana nomunye nomunye ongenasici.