Namuhla, izitebhisi zamakhosikazi "I-Superstar" zithandwa njengezingqongqo. Ngisho negama labo labhekana nesimo esifanayo: umklami we-Adidas brand odumile, imodeli ye-Superstar, waba "ukhokho" wezinombolo eziningi ezifanayo, manje ezibizwa ngokuthi ama-superstar sneakers. Ngokungafani ne-Adidas Originals model, ama-Superstar amasheya, akhiqizwa amanye amabhizinisi, athatha izikhathi ezimbalwa eshibhile. Yebo, lokhu kungathinta ikhwalithi yabo, hhayi okungcono ...
Izimboni ezinqobe izwe
Umlando wekampani laseJalimane i-Adidas yaqala cishe eminyakeni eyikhulu eyedlule, lapho u-Adi Dassler ekhanda umshini wokukhwabanisa efika nomqondo wokwakha izicathulo ezikhululekile zezemidlalo. Ngaphansi kweminyaka engamashumi amabili kwamthatha ukuba afunde ngo-brainchild yakhe yonke iJalimane. Kakade ngawo-1940, imivimbo emithathu emangalisa, izigqoko zokugqoka kanye nezitebe, zanqoba amazwe aseNtshonalanga Yurophu. Phakathi neminyaka engamashumi ayisithupha, u-Adi Dassler wakha umklamo omusha wezingcweti, owanikezwa igama elihle. I-Adidas Superstar, owokuqala we-line line ngo-1969, yaba "inkanyezi" ngempela.
Ngokuhamba kwesikhathi, ukuklanywa kwalesi simodeli kushintshile, ukuthola izici eziphathekayo izici zenkathi. Ngakho, imibala emnyama yenza indlela ekhanyayo futhi ekhanyayo, futhi impumuzo yezici yabonakala engxenyeni yezinzwane. Namuhla, izikhwama ze-Superstar zesikhumba ne-suede zihlala zifunwa abadlali bezentandokazi nabadlali be-pastime esebenzayo. Esimweni sentsha, lo modeli ungadinga ngisho nesimo semfanelo ephoqelekile lapho udala amasethi ahlelekile.
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Ukushintsha ukuklama kwezicathulo ezithandwayo zezemidlalo, abaqambi baqhubeka nokuthuthukisa izici nokusebenza kwazo. Uma izinhlobo zokuqala ze-Superstar zenza isithakazelo phakathi kwabathengi ngenxa yokucubungula okuphelele kwesikhumba semvelo, amakhophi alandelako amangala ngokutholakala kokuvikelwa komunwe, okwenziwe nge-raber enamandla futhi elula. Kamuva, ezobuchwepheshe zilondoloze amasinki okuthiwa i-Superstar kusukela ekuntulekeni okuphawulekayo, okwamanje nanamuhla kubangela izinkinga eziningi. Kuma-sole. Ezingxenyeni eziningi zenziwa ngento eshiya imicu emnyama embozweni ophansi ngezingxabano eziqinile. Ubuchwepheshe besikhombisi esingabonakali, ohlolwe kuqala ngabakhi bemikhiqizo ye-Adidas, bavumela i-Superstar ukuba ihambe ngemuva kwabalindile bayo. Ukungabi khona kwemikhawulo phansi kungenye yezizathu ukuthi abadlali bebhola basketball namabhola we-volleyball namuhla baqondiswa ekukhetheni izinsimbi ze-Superstar. Ngendlela, ngokusho kwezibalo, abadlali abayisishiyagalombili kwabayishumi abadlala eNBA bagqoke lo mkhuba wezingodo.
Element of izingubo imfashini
Ikhwalithi engacabangeki, amandla aphezulu kanye nomklamo wezintandokazi uye wabangela izingcweti ze-Superstar ukuba zihambe ngaphezu kwezemidlalo namahholo okuqeqesha. Eminyakeni engamashumi ayisishiyagalolunye bahlonishwa ngabameleli bama-subcultures ahlukahlukene. Ngakho, ama-Superstar sneakers avele emvelweni wabadlali be-break-dance nabadlali be-hip-hoppers. Namuhla, lo mzekelo uyisibonelo esihle kakhulu sezicathulo ezivamile, ezingagqunywa nsuku zonke.
Imibuzo yokugqoka ama-sneakers "i-Superstar", akumele iphakame, ngoba ukufundwa kwezinkampani ezenziwe ngobuciko kuhluke kakhulu kangangokuba wonke umuntu unethuba lokuthatha i-pair ezokwanelisa zonke izidingo. Ngenxa yomdwebo ophezulu we-classic, angahlanganiswa ngisho nezembatho zemidlalo. Ngokungangabazeki, lezi zicathulo zinomlingisi wezemidlalo, kodwa zingabuthakathaka, zihlanganise neziketi zezinsikazi, iziqongqo nezinwele ezincane.
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