Ipaki yasebusika yabesifazane i-Adidas

Ukufika kwepaki, amadoda asefashini avela emhlabeni wonke kufanele abonge ama-Eskimos - kwakungabantu abahlala enyakatho, abazama ukubalekela amakhaza, bezakhele ijaji elifudumele kakhulu ngobuningi noma ubuningi bezinkuni kanye ne-hood enkulu eboshwe ngoboya. Ama-Eskimos ayegqoke amapaki amashumi eminyaka, ngisho namakhulu eminyaka, futhi yonke indawo le mfanelo yokugqoka ingathandeki nhlobo. Kodwa kuma-50s ekhulu lama-Amede aseMelika abavakashela e-Alaska babona amapaki ase-Eskimo futhi baqaphela ukuthi lezi yizigqoko ezidingekayo yi-US Army. Akumangalisi ukuthi, ngoba ipaki ayifudumele kuphela ngokufudumele, kodwa futhi hhayi ukuvimbela ukunyakaza. Ukuhlanganiswa kwalezi zici ezimbili kwaba yinto enqunyiwe futhi amapaki avela izingubo zobuhlanga zenziwa zaba izigqoko zokubaluleka kobuzwe.

Kusuka izingubo zempi ukuya epaki labesifazane ebusika

Njengoba kwenzeke ngezinto eziningi, emva kwamashumi eminyaka eminyaka amapaki ahamba esuka ebuthweni nsukuzonke ukuya ezigqokeni zezimiso ezidume kakhulu. Ukugqoka amapaki sekube yinto ekhethekile, phakathi kwamadoda nabesifazane. Ipaki yabesifazane besifazane ebusika yaba ingxenye enkulu yezithombe ezithakazelisayo, ezenziwa emakhazeni asebusuku eNew York, eLondon naseParis eziphethe "impumuphu emoyeni." Ipaki ayikona nje kuphela elula, kodwa futhi iyamangalisa kakhulu, ngakho akumangazi ukuthi izinhlobo eziningi zezingubo (kokubili ukudayiswa-emakethe kanye nabantu abakhulu) zihlanganisa amapaki abesifazane besifazane minyaka yonke ebuthweni labo basebusika.

Namuhla ungabona ipaki labesifazane efudumele kulezi zikbuks ezinhlobonhlobo ezifana noMango, Zara, Bershka nabanye abaningi. Uhla lwamanani luyizinga elincane elincane lokupaka i-female park libiza kusukela ku-100 ukuya ku-250 cu.

Amapaki ezitolo zezemidlalo

Musa ukuwa ngemuva kwalezi zinhlobo nezinkampani ezikhiqiza izembatho zemidlalo. Ngakho-ke, ngokwesibonelo, emaqoqweni e-Adidas (Adidas) epaki labesifazane labasebusika selithatha indawo yalo efanelekayo iminyaka eminingana kakade. Phela, leli paki aliyona nje ijaji labesifazane ebusika, liyifilosofi yonke yenkululeko, induduzo nokuzibiza.

I-Adidas idala amapaki asebusika abalaleli besifazane abanolwazi oluhle ngalolu daba: lokhu kuyisimo esihle, kanye nokuhlanganiswa okungcono kakhulu kwezinto.

Umuntu ophumelele kunazo zonke angabizwa ngepaki yabesifazane bluhlaza okwesibhakabhaka - lo mbala ojulile ogcweleyo uya cishe wonke umuntu, futhi ngaphandle kwalokho ungomunye wemifanekiso ephathekayo yomkhiqizo. Ungathenga leli paki cishe ngama-dollar ayi-100, kodwa lihlanganiswe ngokuphelele nezici ezihlukahlukene zokugqoka. Naphezu kokuthi lezi zigqoko zikhiqizwa umshini wezemidlalo, zihlanganiswa kakhulu emifanekisweni ngesitayela se "bohemian chic", "grunge" nethi "denim".