Ngemuva kwezindaba ezidabukisayo nePepsi yezokuhweba, lapho uKendall Jenner enezinkanyezi, inkathazo efanayo yenzeke kumlingani wakhe uKarou Delevine, okhangisa iRimmel mascara. Ividiyo ene-supermodel ivunyelwe ukuboniswa e-UK.
I-movie ene-Dynamic
Esikhathini sokuhweba, esanikezwa kubathengi, uKara Delevin upenda i-mascara ema-eyelashes akhe aphefumulayo nesikhathi eside. Ngesikhathi esifanayo, i-voice-overs ithi i-mascara entsha ye-Scandaleyes Reloaded Reloaded kusuka eRimmel (njengemodeli ephezulu) izohlinzeka nge-eyelashes ewusizo ngenxa yebhayisikili ephumelelayo kakhulu eyovikela emasimini nokuxhuma ngenkathi inikeza ivolumu yokugcina nokuqina.
Kubonakala sengathi ividiyo ayinayo i-subtext, yonke into icacile futhi engenamaphuzu, kodwa iBritish Bureau of Advertising Standards, okuthiwa yi-Advertising Standards Authority, inqatshelwe ukukhangisa noKara. Kungani?
Iqedile ukwenza izimonyo
Emnyangweni wezokuphatha bakholelwa ukuthi i-eyelashes Delevin kuvidiyo ibonakala inhle kakhulu. Bakholelwa ukuthi abadali bevidiyo basebenzisa amasu agqugquzela umphumela wesidumbu, abathengi abadukisayo, okungukuthi ama-eyelashes angamanga nobuchwepheshe bekhompyutha.
Kuyaphawuleka ukuthi ukukhangisa kwabaphathi kuholele ngemuva kokukhononda komunye wabathengi. Ngokusobala, lo wesifazane wathenga ithuluzi lobuhle futhi, engakatholanga ama-eyelashes afanele (njenge-Kara) ayifunayo, wabhala ukuthi kufanele ahambe kuphi.
Eqinisiwe, uRimmel waqaphela iqiniso lokusebenzisa ama-eyelashes angamanga ku-model, kepha bayaphika ukuxhashazwa kwezikhungo zokukhiqiza emva kokukhiqiza.
Funda futhi- UKara Dellevin: "Ukuntuleka kwabantu kubaluleke kakhulu!"
- U-Lewis Hamilton waqala ikhasi endaweni yokuphola
- Ngemva kokukhohliswa okukhulu eParis Jackson, umndeni wesaba impilo yakhe
Kuyaphawuleka ukuthi okufanayo ngo-2010 kwenzeke ngesikhangiso sohlobo lweDior brand noNatalie Portman. Le vidiyo nayo isusiwe emoyeni ngemuva kwezikhalazo zaseBrithani. Kuyinto enesifiso sokuthi ngemuva kokuthi i-Advertising Standard Standard Authority idlulisele umthethonqubo ovimbela ukusetshenziswa kwanoma iyiphi indlela ekukhangiseni okwenza i-eyelashes ibe yinde kunokuba ikhona.