U-Akris uyinkampani yaseSwitzerland eveza izindlela zokunethezeka zezingubo zabesifazane. Umsunguli womkhiqizo ngu-Alice Kreimler-Shoch, owathi ngo-1922 wanquma ukwakha isithombe esisha sowesifazane, emlethela ukunethezeka, ingcebo nokulala ngokobulili.
Izimpahla zika-Akris
Owesifazane okhethile isitayela sika-Akris uzizethemba, ozimele, kodwa wesifazane nowesifazane. Izingubo ze-Akris zenzelwe abameleli besifazane abanozanele futhi bakhetha ukugqoka ngendlela enhle nangokwemvelo. Ngakho-ke, i-brand Akris ikhiqiza amamodeli ezintweni zokwakha eziphezulu kuphela. Amaqoqo enkampanini yaseSwitzerland ayinikeli kuphela izingubo ezivamile, kodwa nezambatho ezinhle. Noma kunjalo, noma iyiphi imodeli ikhululekile futhi iyasebenza. Ngezinye izikhathi imikhiqizo ye-Akris ibonakala ingavamile, kodwa kufanelekile ukuyizama, uma nje uzizwa inhlanganisela yesitayela nekhwalithi.
Kusukela ngo-1996, inkampani inikeza uchungechunge lwesibili, okuthiwa u-Akris Punto. Igama elithi Punto esihlokweni lisho "iphuzu". Lo mdwebo wezembatho ukhishwa ngokukhethekile kubesifazane bebhizinisi abakhuthele. Izambatho zika-Akris Punto zivumela abamele lesi sigaba, kungakhathaliseki ukuthi izimo zizizwa zithandeka futhi zithini. U-Muse ngokudala le ndlela yokugqoka kwakungu-Eli McGraw we-movie ethi "Indaba Yothando." Ngakho-ke, zonke izingubo zika-Akris Punto zihanjiswe ngesitayela esihle. Imibala eyinhloko yalolu chungechunge ibomvu futhi iluhlaza. Naphezu kokusika okulula, amamodeli ase-Akris Punto ahlolisisiwe futhi ahlose ngokuqondile. Abaqambi benkampani banikeza izingubo ezivela ezintweni ezihlukahlukene, isibonelo, uboya nesikhumba. Futhi, iqoqo le-Akris Punto linikeza ukukhethwa kwamatholethi akhululekile agcwaliswe ngamajackethi aqinile, phansi amajackethi ngesistimu yokuvikelwa eqinile, ama-blouses kanye neziketi. Umthetho oyinhloko ka-Akris Punto - uma ngabe imodeli ivela kumatheksthi ahlukile kwesakhiwo, kufanele kube kuhlelo olufanayo lombala.
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