Izibuko zesikhashana isikhathi eside samantombazane zisho okungaphezu kwezingxenye ezivamile ukuvikela amehlo emisebeni yelanga. Into ephathekayo ikuvumela ukuba ugcizelele isitayela, ngakho ukukhetha kwezibuko abesifazane banomthwalo wemfanelo. Phakathi kwezesekeli zomkhiqizo, indawo ekhethekile ihlala abesifazane abesibuko "I-Carrera", eyenziwa yi-brand Carrera yase-Italian. I-tradrera uCarrera yasungulwa emuva ngo-1956 e-Austria, kodwa ekuqaleni inkampani ekhethekile ekukhiqizeni izibuko zezemidlalo. Namuhla, ububanzi bekhwalithi yeCarrera, izakhiwo zokukhiqiza ezithunyelwa e-Italy futhi eziphethwe yiSafilo Group SpA, azibandakanyi nje kuphela izinhlobo zezemidlalo, kodwa nazo ziyi-optical, izibuko zelanga, kanye nama-lens nezesekeli ezihlobene. UWilhelm Unger, umsunguli wenkampani, wayeqinisile - ukuthandwa kwezinto zikaCarrera kwanda ngezikhathi ngenxa yokusungulwa komugqa wezibuko zamasifazane. Kungani lezi zesekeli eziphathekayo zikhangisa kakhulu amantombazane?
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Izibuko eziphathekayo uCarrera
Izibuko zezinsikazi zabesifazane nezesekeli zomkhiqizo owaziwayo uCarrera kulula ukuzibona ngezindlela ezithambile noma eziqondile, ozimele ezinkulu, ama-nuances amahle kakhulu. Isici esihlukile esihambisana nawo wonke amaphuzu kaCarrera kungukuthi kube khona uphawu lokuthengisa emathempelini, kanye nemigqa yemidwebo ngaphambili kwefreyimu kanye nemigqa yalo. Ngendlela, uhlaka lwezibuko uCarrera ludonsela ukunakwa kwamantombazane ngaphezu kwama-lens ngokwabo. Abaqambi balo mkhiqizo benza konke okusemandleni ukuqinisekisa ukuthi ubunikazi beCarrera buyabonakala kalula. Ngempela, ngokubheka kulezi zesekeli abahlala ezweni lomkhiqizo ophezulu wase-Italy kuba sobala.
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Zonke izesekeli zenkampani uCarrera zinezinga eliphakeme lokuvikelwa emisebeni ye-ultraviolet. Ukugqoka okukhethekile kusetshenziswe kuma-lens. Lapho udala amalensi asetshenzisiwe nge-patent ngo-1964 yi-Wilhelm Angel ubuchwepheshe be-Flexolite ne-Optyl yezinto ezibonakalayo, ezinamakhemikhali we-hypoallergenic. Ngenxa yalokhu, izibuko zeCarrera ziqinile futhi ziqinile. Azizona ezikhubazekile, aziphikisi emiphumeleni yezimonyo kanye nokuthuthumela. Lolu buchwepheshe kule nkampani uCarrera lusetshenziswa namuhla. Ngaphezu kwalokho, umbala we-lens kungaba yimuphi. Uma eminyakeni eminingana eyedlule inkampani yakhiqiza izibuko ezinama-lens ezinemibala ekhanyayo, ibeka ithoni yefashini, amaqoqo amasha ayisampula yokuphakanyiswa okuvelele. Abaqambi bazama ama- shade ahloniphekile, abomvu, abomvu. Ngokuqondene nefomu, imodeli ye-teardrop ye-Carrera Champion, ekhishwe ngo-2007, isivele iyisithonjana. Le nkampani ikhiqiza iCarrera kanye nezibuko ezithandwa kakhulu namuhla ze-vufarera, kanye namamodeli we-classic azo zonke izikhathi.
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Isiqubulo senkampani uCarrera - Ngemuva Konke, Akukho Ukuzisola - sibonisa ngokugcwele ifilosofi yenkampani. "Ngempela, akukho ukuzisola" - izibuko zeCarrera, yebo, kuzoba yinto enhle kakhulu yokuqeda isithombe esitokisini, futhi umnikazi wabo ngeke azisole! Izesekeli zokuvikela ilanga labesifazane, ezikhiqizwa uphawu lwe-Italy, zilungele ngokuphelele ikhabethe lamantombazane yanamuhla abafuna ukuthola konke okuvela ekuphileni. Yilabo ababeka izitayela, futhi bangazikopishi.
Ama-premium ama-sunlight ama-premium yiqiniso kakhulu, kodwa ukuthengwa kulungile. Amamodeli we-Classic azokhonza abanikazi bawo isikhathi esingaphezu kwesisodwa, ebenza bazame ngezithombe ezifashisayo.
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