Uma usho igama lalo mshini, kukhona ukuxhumana okusheshayo nama-bandage anamandla afanelekayo agcizelela ukukhohlisa kwamafomu wesifazane. Indoda yesiFulentshi evelele uHervé Leroux, owasungula uphawu lwakhe ngo-1985, wayengakwazi ngisho nokucabanga ukuthi emashumini ambalwa eminyaka kamuva, abesifazane besifazane abadume kakhulu emhlabeni bazohamba ezindongweni ezenziwe ngezandla zakhe. Ama-bandages, iziketi kanye nama-corsets u-Herve Leger, abumba lesi silwane, afanelekile namhlanje, nakuba uHervé Leroux adlule umhlalaphansi, enika ilungelo lokuphatha indlu kaMafas Azria.
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Indlela eya empumelelweni
Umsebenzi womklami ovelele waqala nge-beauty salon, lapho asebenza khona njengomuntu wezinwele. Eminyakeni emibili kamuva, uHervé wanquma ukuqala ukwenza izigqoko zabesifazane ezenzelwe izisusa zika-Elsa Schiaparelli. AbaseParis bawazisa izigqoko zesitayela, futhi kakade ngo-1980 wabizwa eqenjini le-fashion Fendi. Ngemva kwesikhashana, ngo-1983, umklami wasayina inkontileka yokubambisana neChanel brand. Ukuphumelela kwaphefumulela uHervé ukudala umkhiqizo wakhe, futhi ngo-1985 umklami weminyaka engamashumi amabili nesishiyagalolunye ubudala wanikeza iqoqo lakhe lokuqala lokugqoka abesifazane.
Iminyaka emine idlulile. I-Atelier, ivulekile iLououx eParis, yayithandwa kakhulu, futhi umklami waqhubeka nokusebenzisana noKarl Lagerfeld , ekhuthaza uCloe. Kodwa angifuni ukuhlala ngisencane enelisekhono engangiyizuzile. Waphupha ngokudala isithombe esisha, esingazikhunjulwa nesesabekayo sesifazane, esingagcwaliswa ngokubonisa iqoqo elizokhipha. Ukucabanga ngalokhu, uLouou wabulala ngokungahambisani isambatho sezembatho ezungeze i-mannequin epulasitiki, ephenduka ibe uhlobo lomama. Ukuphefumula kwalolu daba kwakungumdlalo we-bandage uHerve Leger, owabeka iphuzu lokugcina embukisweni weqoqo, owawubona umhlaba ngo-1989.
Ngo-1999, uphawu lokuthengisa lwe-Herve Leger lwaba yinkampani yaseMelika BCBG Max Azria Group. Umqondisi wokudala uJerome Dreyfuss wayebheke ukuthi izingubo zokubopha amabhande, izikhwama kanye nezindiza zokugebeleka u-Herve Leger azidingeki, futhi okwesikhashana banyamalala emidlalweni yamafashini. Ukuphila okuphezulu kwalezi zambatho ze-sexy kwanikezwa uMax Azria, owahola inkampani ngo-2007. Namuhla uhamba phambili emisebenzini yezocansi kubantu besifazane emhlabeni jikelele, eqhubeka nokuhumusha imibono kaLera empeleni. Ukwakha ama-bandage awo, umklami usebenzisa isicwangu esikhwameni sokusika, sibe yimichilo emincane. Ezinye izinhlobonhlobo zithungwe kusuka kuboya noma u-silk ngokufaka i-lurex, i-elastane noma i-lycra. Ngendlela, lo mkhiqizo uthola igama elisha. Kusukela ngo-2007 kuthiwa u-Herve Leger ngu-Max Azria.
Umshini wokushisa
Ukuphumelela kweqoqo lezimpahla zezimpahla zikabesifazane uHerve Leger waphefumulela uMax Azria ukudala i-perfume line. Ukuqala kokuqala kwe-trademark kwakungumnandi u-Herve Leger. I-perfume yembali enezinothi zaseMpumalanga ngokushesha yathinta ukunakwa. Ngemva kwesikhashana kufika i-Herve Leger Ete, uHerve Leger Femme, uHerve Leger Intrigue, uHerve Leger Intrigue, okwamanje kusadingeka kakhulu namhlanje.
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Namuhla, phakathi kwabalandeli be-brand Herve Leger, izinkanyezi zezwe zikhombisa ibhizinisi njengoMiranda Kerr, uDutzen Kroes, uCindy Crawford, uKim Kardyashyan, u-Alessandra Ambrosio, uBernadette Pieters, uDiane Kruger, uNicky Minage, uTeka Sumpter, Taylor Swift, uDita von Teese nabanye abaningi . Ama-bandages, iziketi, ama-suits nama-corsets adalwe ngabakhi be-brand yaseMelika uHerve Leger, abazange baphume ngaphandle kwemfashini, ngoba bagcizelela ubuhle besidumbu sowesifazane, okuvumela abanikazi babo abahle ukuba badonse inkazimulo emikhondweni ebomvu nangaphansi kokukhanya kwezinsipho!
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