Umlando wokubukeka kwezwe elidumile lomkhiqizo wase-Banana republic kuyathakazelisa futhi kungavamile. Ngeke kube khona amaqiniso abomile (ngubani onesithakazelo ekufundeni, ngukuphi unyaka nokuthi yikuphi uhlobo lwesitolo okwenziwe ngalo isitolo?), Kodwa akunakwenzeka ukuba ungatshele indaba yentuthuko yaseB Banana Republic. Kuyo ungakwazi ukuqonda okuyisisekelo kanye nomqondo womkhiqizo, imizwa yawo, imigomo futhi, ngenxa yalokho, udwebe - ingabe iyahambisana neyakho.
Konke kwaqala lapho omunye wabasunguli, uMel Ziegler, edinga ijaji. Engatholi lutho olufanele, wathenga izinto ezintathu, waziletha ekhaya, lapho umkakhe, uPatricia Ziegler, eqoqa omunye wabo, kodwa kuthiwani! Ijaji lalingakafanelwe ukunakwa bonke abangane nabangane balo mbhangqwana, wonke umuntu wayefuna into efanayo.
Ngenxa yesidingo sezinto ezisebenzayo nezilula, okuseMelika ngasekupheleni kweminyaka engu-70, lo mbhangqwana waqala ukuthenga impahla yezempi eyengeziwe futhi izingubo zalesi sitayela. Bathengisa ngefomu elifanayo noma elincishisiwe. Ngakho-ke, amamodeli akhishwa ekutheni kuqala i-Banana Republic babulawa ngesitayela sempi kanye ne-safari. Bayekezela imicabango mayelana nokuhamba nokuhamba. Ngokuqhubekayo kubalulekile ukuphawula izici ezimbili zezici zomkhiqizo:
- Sekuyisikhathi eside zonke izitolo, njengeyokuqala, zihlotshiswe ngesitayela esifanele izambatho - njengalahlekile emgodini wehlathi, ukuzingela indlu e-Afrika njalonjalo.
- I-Banana Republic Republic, eyakhela abambalwa abasunguli, yayifana nomagazini mayelana nokuhamba kunencwajana elula enezimpahla. Ngaphezu kwezithombe zokugqoka, isibonelo, ulwazi olusendaweni yomsuka walo lunikezwe.
Banana Republic ne-GAP - ukuthuthukiswa kwesitayela
Namuhla i-brand Republic yaseB Banana Republic ayimelwe nje kuphela ngama-boutique ayo, kepha futhi naseGAP ezitolo (i-brand eyaziwayo yaseMelika ithenge i-BR ngo-1983). Isitayela ozothola khona namhlanje sihlukile kulowo ochazwe ngenhla. Kungani?
Ekupheleni kweminyaka yama-1980, umqondo wama-militarist usuphelile futhi, ngaphansi kwesiqondiso esiqinile se-GAP abakhangisi, i-Banana Republic yalethwa ezingeni elisha - izitayela ezintsha nezambatho zokugqoka zanezelwa.
I-Banana Republic yanamuhla imelwe kule nsimu:
- izingubo ezingavamile;
- izingubo zebhizinisi;
- izingubo zasebusuku;
- ukuguqulwa;
- izingubo zasekhaya;
- iphunga elimnandi.
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NgoFebruwari 2015, i-Banana Republic, ngokubambisana noKarl Lagerfeld, yakhipha uhlu lwezingubo zezingane ezincane kuze kube unyaka ophumelele kakhulu. Ngaphezu kwalokho, sekuyisikhathi esithile manje, izimpahla ezihlukahlukene zendlu zivele ezitolo: izibhebhe zokulala, amakhandlela, imilenze yokuhlobisa, ozimele bezithombe njalonjalo.
Izembatho, Izinsizakalo & Izesekeli Banana Republic
Eqoqweni leJean Banana Republic namuhla onobuhle nezamamodeli wangempela anikezwa: i-skinny (ubude obugcwele noma obuthunyiwe), amantombazane, ama-leggings kanye nama-joggers (amabhulukwe ezemidlalo). Amabhulukwe anezinhlobo ezahlukene zezitayela. Lapha kunamamodeli ahlukene, kusukela ku-"cigarettes" kanye "nama-chinos" yakudala kuya kuma-culottes ajwayelekile. Futhi-ke, kunezinketho eziqinile, zehhovisi.
Izinsizakalo ze-Banana Republic nazo zihanjiswa ngendlela enhle kakhulu, lapho kunamamodeli, imibala kanye nezinto zokwakha kuzo zonke ukunambitheka.
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Amakha abesifazane AbaseRwanda Republic bakhiqizwa ochungechungeni, abumbene nomqondo othize. Isibonelo, i- "Iqoqo Lezokuvakasha" lihlanganisa imizwa nokuvezwa ngezingxenyana ezahlukene zomhlaba. Kulo, abadali banikela ngaleziphunga zezinsikazi Banana Republic njenge-Alebaster (Alabaster), uJade (Jade), uRosewood (Rosewood) noMalachite (Malachite).
Futhi, yebo, zonke izinhlobo ezihlukahlukene zezesekeli - ezivela esikhwameni nezikhwathi ukuya ezibukweni nezibuko ezihlukahlukene.
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