Ebusuku benkathi ebandayo, ukutholakala kwezingubo zangaphandle ezifudumele kube yinto ephuthumayo kakhulu. Izembatho zamafutha, izingubo zezimvu nezimbuzi ezingezansi azikwazi ukuziqhayisa ngalezi zinkinga njengezigebengu. Kodwa iyiphi imodeli okufanele ukhethe? Yimuphi umkhiqizi okufanele ngithembele? Amantombazane amaningi akhetha izingubo zangaphandle ezenziwe yinkampani yaseMelika i-North Face, eyasungulwa ngawo-1960 ngemibhangqwana yomndeni kaTomkinsons. Njengabalandeli bokuphila okusebenzayo, uDouglas nomkakhe baqala ibhizinisi labo ngokuthengiswa kwe-ski nemishini yokuvakasha. Inkampani abayibamba ngokuhlonipha "iNdonga yaseNyakatho" - enye yezindlela ezinzima kunabo bonke abagibelayo, abanquma ukunqoba intaba ye-Eiger. Esitolo se-Tomkinsons, ungathenga noma yikuphi ukugqoka okukhiqizwa izinkampanini ezinhle kunazo zonke emhlabeni ezikhethekile kuleli qembu lemikhiqizo. Ngo-1968, isitolo sathengiswa kuKenneth Klopp, othe wanquma ukukhiqiza ukukhiqizwa kwezinto zezindiza kanye nezivakashi. Yilapho i- logo ye-North Face ibonakala, engashintshi namhlanje.
Ubuchwepheshe bokulinda
UKenneth Klopp, onomsebenzi ongajwayelekile wokuhweba, ngokushesha wathatha ukwanda kwe-assortment. Ngama-1980, ngaphandle kwamatende, izikhwama zokulala nezikhwama, i-North Face brand yaqala ukukhiqiza izingubo. Amacaka omadoda wokuqala nabesifazane I-North Face yawela kubathengi ukunambitha. Babenomfudumalo, njengoba igcwalisi lisetshenziswe phansi. Ijubane lokushisa I-North Face yaba yiqhosha le nkampani. Imodeli ngayinye yenzelwe ukuba igqoke ezimweni zemvelo ezimbi kakhulu. I-revolution emhlabeni wezingubo zangaphandle ezikhethekile zenzeka ngasekupheleni kwawo-1970. I-Gore Corporation yakha izinto eziyingqayizivele - i-membrane ye-Gore-Tex. Lokhu kutholakala kudonsele inhlangano iqhaza elisha labalingani abasha, okunye okwaba yinkampani iThe North Face. Amajaji asebusika nasekwindlayini I-North Face enekhanda Gore-Tex iyadingeka namhlanje. Eminyakeni embalwa eyedlule ekuqoqweni kweThe North Face kwakukhona nejacket ebonakalayo, eyayihlonishwa yizivakashi ezimbi kakhulu.
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Ngo-1980, inkampani i-The North Face yasungula ukukhiqizwa kwama-ski jackets, kodwa yaziswa yibo abangenandaba nezemidlalo. Futhi lokhu kungokwemvelo, ngoba i-Jacket yasebusika yamadoda noma yabesifazane. I-North Face iyisampula yokukhanya, induduzo nokusebenza. Izinzuzo zalesi sambatho sangaphandle zingabonwa futhi zihlanganisiwe, izibopho ezinqenqemeni ezingezansi, nokuba khona kwamaphakheji angaphandle namaphakathi angaphakathi, okugcinwe ngokuphepha. I-membrane namamodeli aphansi aheha hhayi kuphela amandla abo okugcina ukushisa okwesikhathi eside, kodwa nangenxa yokuklama kwawo okungenakulinganiswa. Ngisho nejacket elimnyama leLaconic I-North Face ibheka ngendlela ehle kakhulu imfashini futhi isitayela .
Ukusebenza ekwakheni iqoqo elisha, abaklami inkampani yaseMelika basebenzisa izitayela zakamuva embonini yemfashini, okusho ukuthi yonke intombazane e-North Face jacket ayivikelwe kuphela emakhazeni nasebandleni, kepha ibuye ibheke imfashini. Cishe wonke amamodeli amajaji omama angcono ekudaleni izithombe zekwindla nobusika ngesitayela sansuku zonke.
Izinto zokwenza izinto ezingokoqobo, ubuchwepheshe obusha, ukuhlobisa okubanzi, ukwenza izinto, ukukhanya nokukhetha okukhulu kwemibala - IJackets I-North Face yanelisa izidingo zabesifazane abafisa kakhulu imfashini abangakulungeli ukunikela kalula ngaphansi kwanoma yiziphi izimo. Kubalulekile futhi ukuthi inkampani yeNorth Face yenza inqubomgomo yentengo yeningi yentando yeningi. Amajajethi akhiqizwa inkampani yaseMelika ayithengeka futhi engabizi.
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