UHelly Hansen yinkampani yaseYurophu enomlando wekhulu leminyaka nengxenye. Kuwo wonke umnyaka ngokushesha futhi kunqoba ukunqoba kwabaningi abathengi emhlabeni wonke ngekhwalithi kanye nokuhleleka kwezembatho zabo nezicathulo zabo. Amabhuzu enjoloba yabesifazane nguHelly Hansen akuzona nje izicathulo ezingenamanzi, yi-symbiosis yekhwalithi, isitayela nenduduzo. I-model kanye nombala uchungechunge kakhulu kangangokuba zonke izintombi zizokwazi ukukhetha lowo oveza zonke izimfihlo zomphefumulo wakhe.
Izici zezikhumba uHelly Hansen
Umholi wezwe ekukhiqizeni izingubo nezicathulo zezemidlalo ezidlulele - brand Helly Hansen - waqala umlando wayo eminyakeni engaphezu kwekhulu edlule, ekwakhiweni imikhiqizo yabasolwandle kanye nabagibeli. Amabhuzu akhe enjoloba ahlukile kanje:
- Ikhwalithi engacabangeki . Okuhlangenwe nakho okucebile nokucwaninga okuningi emkhakheni wokukhiqiza izicathulo ezifudumele nezikhululekile kwenza kube lula ukudala amabhuzu anethezekile futhi athambile ongakhumbuli okwesikhashana ukuthi zenziwe nge-raber. Ubuso obungaphakathi bucutshungulwa ngokuphelele ngekotini, okuyinto enhle kakhulu ezinyaweni ezibandayo nasemanzini asemanzi. Umvikeli onomuntu oyedwa uyenza ibe lula.
- Umklamo othakazelisayo . Inkampani yaseNorway isebenzisa abaningi abaklami be-European abahamba phambili abaqoqa amaqoqo amasha nezembatho emhlabeni wonke ngonyaka. Futhi amabhuthri enjoloba ayinjalo. Iqembu ngalinye lihlukile. Ibanga lesibonelo ligcwele kokubili okukhethwa kukho okunamandla nokuzikhethela, futhi kunesidingo samanje. Iphalethi yombala izokwanelisa izifiso zazo zonke i-fashionista. Le nkathi ekuqoqeni amabhuthri enjoloba ungabona ubude obuhlukile bobhoti: kusuka kufishane kuze kube yilapho phansi kwamadolo.
- Amanani entando yeningi . Naphezu kwegama elidumile emhlabeni, inani lezinyawo liyamangaza. Ukuthenga amabhuthri enjoloba kaHelly Hansen, awutholi kuphela umkhiqizo wekhwalithi, kodwa nakho konke okudala ukududuza nokufudumala okuvumela inkampani ukuba ichithe izindleko, ngaleyo ndlela ishiye intengo yezimpahla ezingeni elimnandi.
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