Ukukhomba - izinhlobo, izinzuzo nezingozi

Igama elithi "benchmarking" lihunyushwa kusukela kwisiNgisi ngokuthi "ukubeka indawo", lena yindlela yokutadisha imisebenzi yamanye amafemu kanye nezinkampani eziphikisanayo ukuze kusetshenziswe ukuthuthukiswa kwazo ngenzuzo. Kunezinhlobo eziningana zezinhlelo ezinjalo, ngokukhethwa kwamathuluzi ayigugu okudingeka ukwazi ukuwasebenzisa.

Ukukhomba - kuyini?

Ukubeka uphawu lokuhlola ukuhlaziywa kokuqhathanisa kwezinkomba ezitholakalayo, incazelo kanye nokusetshenziswa kwezibonelo ezinhle zomsebenzi osebenzayo webhizinisi lakho. Ngokuvamile ukuhlola impumelelo yezinkampani ezisebenza ensimini efanayo, nakuba ezinye izinhlelo ezijwayelekile zingasetshenziswa kunoma yiziphi izethulo zokuthengisa. Okuyinhloko yizinqubo ezimbili:

1. Ukuhlola.
2. Ukuqhathanisa.

Imisebenzi ye-Benchmarking

Ukuphumelela komsebenzi kuxhomeke ekusebenzeni ngokuqondile kwemisebenzi esigabeni ngasinye sokuqaliswa, indlela yokuhlola ibandakanya izinyathelo eziyisikhombisa:

1. Ukuhlola kwenhlangano nezinketho zokuthuthukisa.
2. Incazelo yendaba yokuqhathanisa.
3. Sesha inkampani yesampula efanele.
4. Ukuqoqa izinto.
5. Ukuhlaziywa kolwazi kanye nencazelo yochungechunge lwemisebenzi yokuqalisa.
6. Ukusebenzisa okuhlangenwe nakho ekusebenzeni.
7. Ukufundwa kwemiphumela.

Ngokuphathelene nemisebenzi yendlela enjengokulinganisa, ihlukaniswa yizine:

1. Inqubomgomo yempahla . Inquma uhlobo lomkhiqizo niche kumakethe.
2. Ukwakheka kwamanani . Intengo engcono yomkhiqizo ibalwa. Amathuluzi amakhulu: amacala engeziwe kanye nezaphulelo.
3. Ukukhangisa . Ukusetshenziswa kwazo zonke izinhlobo zayo: kusuka kubhansela ezitaladini kuya ezikhangisweni kwi-Intanethi.
4. Ukudayiswa, ukudayiswa . Thola abaqondisi abanokwethenjelwa, wabelana ngokucacile amandla, umthwalo wemfanelo nokucubungula izimangalo.

Izinzuzo nokungahleleki kokulinganisa

Abaningi bazama ukuthola uhlobo lendlela, ukulinganisa, nokuthi yiziphi amandla namandla abo. Isici esiyinhloko esilungile ukusetshenziswa okulungile kwezenzo zabancintisana noma amafemu abanolwazi olubanzi enkambeni edingekayo, ngenzuzo yabo siqu. Izithiyo zendlela zikhona endaweni eyinkimbinkimbi yolwazi, ngoba akekho othanda ukuwabelana ngakho. Ukusebenza kwe-benchmarking futhi kuncike ekutheni lezi zingqinamba zibhekwa kanjani:

• Izibonelo zezinkampani zakwamanye amazwe azihambisani ngaso sonke isikhathi nasezimpilweni zasemakhaya;
• kunzima ukubona indawo eqondile emakethe yaseRussia okufanele ithathwe njengesibonelo, ngoba kungenzeka ibe nemifula eminingi engaphansi kwamanzi, futhi akekho owakhangisa.

Izinhlobo ze-benchmarking

Namuhla, kokubili ezimakethe zasekhaya naseYurophu - ukuncintisana okukhulu, ngakho ungaphelelwa yindlela abanye abamabhizinisi abenza ngayo ibhizinisi. Phela, kungaphumelela emakethe ngokushesha, futhi kuze kube yilapho kwenzeka lokhu, ukulinganisa, ngokusetshenziswa kahle kwezindlela, kungaba usizo olukhulu. Abacwaningi bahlukanisa izinhlobo eziningana zokulinganisa:

1. Ukuncintisana ngokulinganisa . Lokhu kuqhathaniswa kwemikhiqizo nezindlela zokuphathwa kwebhizinisi labo elinempumelelo kakhulu.
2. Ukulinganisa kwangaphakathi . Ukuqhathaniswa kwamayunithi okukhiqiza afanayo okufanayo ngaphakathi kwebhizinisi.
3. Ukulinganisa okusebenzayo . Imisebenzi yezinhlangano ezahlukene ezisebenza endaweni eyodwa zifaniswa.

Amathuluzi wokukhomba

Amathuluzi wokumaketha amaningi, isicelo sabo sincike ekusebenzeni imisebenzi. Abaningi abaphuthelwa iphuzu eliyinhloko - le nqubo akuyona isikhathi esisodwa, kodwa iyaqhubeka, ngoba izimo zishintsha, futhi nazo - nezici zemisebenzi yabathintana ebhizinisini. Ngakho-ke, udinga ukugcina isandla sakho ku-pulse futhi uguquguquke. Indlela yokubheka ibandakanya:

• sebenzisa ohlelweni lokushintshanisa ulwazi;
• ukubikezela ikhompyutha;
• ukuhlaziywa kokukhangisa kanye nobuhlobo bomphakathi;
• polls, imibuzo, ukuqhuba amaqembu okugxila.

Njengombono wezobuciko kanye nomkhuba, ukuphumelela okuhle kuvela uma kuhlangene ukuhlanganiswa kokuhlanganiswa, kucabangela isipiliyoni samafemu asebenza ensimini ehlukile futhi ahlolisise inqubo. Udinga ukugxila ezinkomba ezinjalo:

• intengo, ikhwalithi, ezihlukahlukene zezimpahla;
• izinga lenkonzo;
• ukuxhumana namakhasimende angakwazi;
• uhlelo lwezaphulelo, ukukhushulwa, imikhiqizo emisha.

Izitebhisi zokulinganisa

Isondo lokulinganisa lilokhu lihamba, izigaba zebamba lazo zingahluka, kucabangela izinto ezintsha, kodwa kufanele zigcinwe ngesikhathi sokulandelana kwesenzo. Kunezigaba ezinhlanu eziyinhloko:

1. Thola izinkinga ezidinga ukuthuthukiswa.
2. Sesha izinkampani ezinamava kakhulu njengesibonelo.
3. Ukuhlaziywa kwedatha yenkampani yakho.
4. Idatha yokufunda ngezinto zokwenza abamabhizinisi abaningi abaphumelelayo.
5. Ukuqhathaniswa kolwazi nokusetshenziswa kwalo okuphumelelayo.

Ukuhlaziywa, kungcono ukuqasha okungenani izinkampani ezintathu ukuthuthukisa isithombe esiphelele. Ukuqoqwa kolwazi kudinga ukusungulwa kwenethiwekhi ye-agent, okufanele futhi inakekelwe ngaphambi kokuqaliswa kwezinhlelo. Ukuze kuzuzwe ukusebenza kahle, ochwepheshe bacebisa ukugxila ngokukhethekile ekucaciseni izinkinga ezinjalo:

1. Ngosizo luni izindlela olwakwazi ukufeza izinkomba eziphezulu?
2. Ingabe kukhona umehluko omkhulu phakathi kwezinkampani ezikhethiwe ukufanisa?
3. Ingabe kuyinto engokoqobo ukusebenzisa lolu buchwepheshe emsebenzini womabhizinisi wakho?