Mayelana nomkhiqizo wezinto zokugqoka eBulgaria uyazi zonke izici zokuhlobisa izinto zokunethezeka. Le nkampani iphakathi kwezinkampani ezintathu eziphumelele kakhulu zezinto zokugqoka futhi kunezitolo ezingaphezu kuka-250 ezisezweni elikhulu kakhulu emhlabeni. Ngokusekelwe ezinhlamvu zeLatini, lapho "V" kufana ne "U", igama libhalwa ngokuthi "BVLGARI". Ihhovisi elikhulu laseRoma.
Umlando wezinhlobonhlobo zeBulgari
UMarku wasungula iSoriorio Bulgari, evulekile eRoma, esitolo esincane sama-antique kanye namacici. Ngo-1905, wabiza kabusha i-boutique e-"Treasury chest" ukuze athole amakhasimende amasha. Kusukela ngo-1910, i-Sorty ibuyisele kabusha ubucwebe bezikole ze-American and Parisian jewelry.
Ngokuhamba kwesikhathi, inkampani ikhula futhi iqala ukukhiqiza hhayi kuphela ubucwebe, kodwa futhi ukubukela, amakha namazikhumba izimpahla. Ukuhlobisa amabhlogriki eBulgary kwakhanga abadumile njengo-Elizabeth Taylor, u-Audrey Hepburn, uRomy Schneider nabanye.
Ifilosofi ye- Bulgari
Yini ehlukanisa imikhiqizo yaseBulgaria kusuka kwamanye amabhizinisi? Kunezici eziningana eziyinhloko:
- ukusetshenziswa kwezinto eziyigugu;
- ukusetshenziswa kwe-logo yokuhlobisa imikhiqizo;
- i-geometric stylizations;
- ezinye izihlobiso ziyakwazi ukuguqula;
- isitayela samaLoco nesiRoma;
- Ukusetshenziswa kwamatshe angamagugu angamatshumi ayisithupha.
I-Bvlgari inikeza ubucwebe obuncane obubonakalayo njengokubonakalayo. Ngakho, lo mkhiqizo wanikeza iqoqo lezindandatho ezihlotshiswe ngesithonjana sokuqala B.zero1 nama-placers ama-diamonds namafiresfi. Izindandatho eziqinile, namasongo namacici zivame ukuhlotshwa ngokubhalwa okukhulu kwe-BVLGARI egijima eceleni komkhiqizo. Futhi kuvezwe iqoqo elihlukile lezimhlobiso ze-Bulgari, ngasinye esinikezwa isitayela esithile noma impahla. Ngakho-ke, ekuqoqweni kwezingubo zeBulgari Marble, amakhosi ahlanganisa igolide nemabula, futhi emgqeni weDiva i-flower motifs namatshe ayigugu anemibala ayesetshenziselwa ukusetshenziswa.
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