I-brand Hood nge-Air kuze kube yamuva, ayengaziwa umphakathi jikelele, kodwa eminyakeni embalwa edlule, imikhiqizo yayo ibe yinto ethandwa kakhulu kokubili ekhaya - e-US naseYurophu.
Umlando weHood nge-Air
I-brand Hood emoyeni yasungulwa ngo-2006 ngumklami waseMelika uShane Oliver. Wafunda eSikoleni seMfashini eNyuvesi yaseNew York, kodwa akazange aqedele imfundo yakhe, ngoba wayenesithakazelo kuhlelo lwakhe lwe-DJ, futhi waqala nokugqugquzela u-brand brand Hood nge Air. Umklami ngokwakhe akahambanga izingubo zakhe njengendlela eqondile isitayela somgwaqo, kuyamthakazelisa ukuthi ahlanganise izitayela ezahlukene futhi asebenzise ubuchwepheshe obuphezulu ekukhiqizeni izinto.
Umlando lo mkhiqizo waqala ngokukhiqizwa kwezingubo, uShane azinikeze abangane bakhe nabangane bakhe. Kamuva, ezinye izinto zaqala ukukhiqizwa nge-NEA ukuphrinta (okufutshane ngeHood nge-Air), futhi izitolo eziningana ezithengisa izingubo zesitayela semigwaqo zazithatha imikhiqizo yomkhiqizo.
Kodwa isigxobo esiyinhloko se-PR emgqeni wayo womklami senziwe ngabantu abahlukahlukene, ikakhulukazi abameleli be-rap. Izigqoko ezinezikwele ezimnyama ezibonakalayo noma i-rectangle nezinhlamvu ze-NBA manje zaqala ukukhanya emakhakheni wesithombe se-American scene, njengeRihanna, Kanye West, Asap Rocky, Kendrick Lamar nabanye. Izinto ezinjalo ezihlabayo nokuzikhandla, ezikhethwe ngabantu abahlonishwayo, azikwazanga ukunakwa umphakathi, futhi kungekudala izingubo ezivela kuHood by Air zaqala ukufunwa kakhulu. Ngo-2013, lo mkhiqizo waqala ukuqala ngesonto lemfashini eNew York. Umklami wenkampani wabonisa izinto ezikhanyayo nezicacile, lapho izimpendulo zesikhathi esizayo ezinobungqingili zazihlanganiswe nezinto ngesitayela sezingubo eziphezulu nobuchwepheshe obungavamile.
I-brand Hood nge-Air ine-orientation eya ezingxenyeni ezihlukene kakhulu zomphakathi, okuqhubekayo idonsela ukunakwa kulokhu futhi yenza kube yinto ethandwa kakhulu kubantu abasha. Enkampanini kukhona kokubili imigqa yesabelomali etholakalayo ingxenye enkulu yabathengi, kanye nezinto ezibiza kakhulu, izinto zokunethezeka ezithengiswa kuphela kuma-boutiques e-branded eLondon naseParis. Manje izinhlamvu zendabuko ze-NBA sezivele zibonakala emhlabeni jikelele, futhi izinto ezivela kumfashini wamafashini we-Hood nge-Air ziye zaba izitayela zangempela zomgwaqo.
Indwangu yokugqoka nge-Air
Manje lo mkhiqizo ukhiqiza inombolo enkulu yezinto ezihlukene zamadoda nabesifazane. Iningi leqoqo likhonjiswe kusuka kuleso sihloko esingenasisekelo njenge- neoprene futhi sihlotshiswe ngezicelo ezicacile ezinemibala engavamile, lapho izithombe zihlanganiswa khona nokubhaliswa, imibala ehlukehlukene ihlangene nomunye nomunye, futhi imifudlana ehlukahlukene yenkambiso yesimanje iphakanyisiwe kwabanye, okwenza izimpinda ezinesibindi nezingavamile.
Okuthandwa kakhulu yi-sweatshirts ne-hoodies nge-Hood nge-Air, ebheka isitayela nesimo sangempela. Abaningi babo banqunywe ngokweqile futhi kwenziwa ngesitayela se-unisex, okufana kahle kokubili amantombazane nabafana. I-Sweaters Hood nge-Air - lokhu kuyindlela elula yansuku zonke ehambisana kahle nesitayela sentsha futhi efanelekile kokubili ukugqoka eyunivesithi, nokuzijabulisa okujabulisayo nokuvakashela amaqembu amnandi.
Kubalulekile ukuphawula nokubaluleka kwamamodeli okuqala kuwo wonke umlando womkhiqizo, okungukuthi ama-T-shirts kanye nama-T-shirts Ama-Hood nge-Air, lapho izimpendulo zendabuko zenkampani zibukeka ngendlela enhle kakhulu futhi eziphilayo. Ama-T-shirts amnyama namhlophe anezinkomba ezimnyama eziluhlaza ezibhalwe phansi sezivele zenziwe zakudala.
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