I-Fendi iyizwe elidume kakhulu futhi elidumile kakhulu le-fashion house yase-Italy. Okubaluleke kakhulu ukukhiqizwa kwemikhiqizo eyenziwe ngoboya nesikhumba, kanye nezingubo zabesifazane, amafutha kanye nezesekeli. E-Italy, lo mkhiqizo ubhekwa njengesimo sefashini futhi uthandwa kakhulu.
Umlando we-brand Fendi
Umlando lo mkhiqizo waqala ngo-1925 emasifundweni aseRoma, okwenza izinto zekhanda. Kwakuyilo nyaka ukuthi abashadile bakaFendi banquma ukuvula izitolo zabo zemikhiqizo. Ngenxa yemikhiqizo yokuqeda kanye nemikhiqizo ephakeme, isitolo saqala ukukhula futhi kancane kancane sithothume. Ukunquma ukwandisa, lo mbhangqwana ngo-1932, wavula i-salon yokuqala ngokuthengiswa kwemikhiqizo yobuningi. Kusukela ngaleso sikhathi amajazi e-Fendi ayebhekwa njengesibonelo sezitayela hhayi e-Italy kuphela kodwa emhlabeni wonke.
Abamukeli bezakwabo kaFendi babengamadodakazi abo amahlanu, abenezimfanelo zokuqhuba ibhizinisi. Odadewabo Fendi ngemizamo ehlanganyelwe hhayi nje kuphela ukulondoloza ukwehla kwegama elidumile emva kweMpi Yezwe yesibili, kodwa futhi babuyisela emakethe, okwenza kube yithandwa kakhulu.
Ngo-1952, odade bamema uKarl Lagerfeld, umklami waseJalimane, owabeka isisekelo se-Fendi brand yanamuhla. UCarl washintsha umqondo womsebenzi, ukuze indlu yezemfashini ibonakale emhlabeni jikelele. Wabuye wasebenzisa i-logo ye-Fendi, esasetshenziswa nanamuhla.
Ngama-70s, indlu yefashini yaqala ukwakha umugqa wokuqala wokugqoka abesifazane, kanye nezesekeli. Ngaleso sikhathi, imikhiqizo kaFendi yayihloselwe abantu abacebile kuphela. Ukwandisa inani lamakhasimende, kuma-80s kunqunywe ukuqala ukukhululwa kwe "Fendissimo" - umugqa wobusha. Ngo-1990, i-Fashion House iveza izambatho zokugqoka zakwa-Fendi.
Kusukela ngaleso sikhathi, uphawu oludumile lwase-Italy luyaqhubeka lukhula. Izikebhe, ifenisha, amakha, izingubo, izesekeli, ubucwebe, kanye nemikhiqizo yobunyovu nemikhumba ekhishwe emakethe yanamuhla, bajabule abalandeli balo mkhiqizo ngamaqoqo wonyaka.
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Amaqoqo wakamuva
Iqoqo elisha le-autumn-ebusika le-Fendi 2013, elinikezwa yiKarl Lagerfeld elingashintshi, lazamazama wonke umuntu ngenhloso yokukhiya okuphansi ngezindlela eziphakeme zokuziqhenya. Imikhiqizo yekhanda elithuthukisayo ishayela isitayela esingavamile, futhi izingubo zangaphambili nezicathulo ezithakazelisayo zaba yizintandokazi kulo mboniso. Imikhiqizo ye-Fur nesinqumo sokuqala se-stylistic, iphinde ibonakale ingenakuvinjelwa, okubangela inani elikhulu labalandeli baleqoqo le-Fendi.
Indawo yokugcina indlu yezemidlalo yenzeke eMilan, lapho kuqoqwe khona iqoqo le-Fendi ngo-Spring-Ehlobo 2013. Ukuziphakamisa kwakubangelwa ukuhlanganiswa kwemigqa yejometri ecacile kanye nezibalo ezisesigqokeni, emabhulukwe, amajackethi kanye nezingubo ze-Fendi. Umbala wombala awuwubugebengu obumnyama, obumhlophe nobunzima obuhlaza okwesibhakabhaka ngokungezwa kokuklabalaza okukhanyayo okwesibhakabhaka, obomvu, obuhlaza okwesibhakabhaka nesibhakabhaka, kanye nemidwebo yokwenza ngezandla ze-sequin, amatshe kanye ne-sequin. Kulo qoqo umklami waseJalimane akhishwe ngaphandle kwemidwebo exotic and flower, egxile ezintweni ezihle kakhulu, ekwenzeni inhlanganisela yokuqala kanye engavamile.
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Izicathulo ze-Fendi, ezethulwa kuqoqo elifanayo zihambisana ngokuhambisana nezingubo. Iningi lezinhlobo zasehlobo zihlotshiswe ngezintambo eziningi ezinemibala ehlukene. Izikhwama zesikhumba, ihembe eligqoka, ama-shorts, ama-sweaters namajazi esibukweni zafakwa ngezesekeli zangempela kanye nokuhlobisa ngu-Fendi. Impumelelo enkulu yayinezintambo ezingavamile kanye nezikhwama ezinjengama-cubes enomshini ocebile wamatshe.
Indlu yefesti Fendi ihlale ijabulela imibono yayo yokuqala, ihlale isetshenziswe ngenxa yokuthakazelisa, ingavumelani, kodwa ngesikhathi esifanayo izixazululo eziqondakalayo ezibikezela ukukhula, ukukhushulwa kanye nokuthuthukiswa kwenkampani esikhathini esizayo.
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