Ngo-2012, umculi odumilekazi u-Lady Gaga wakhipha i-perfume yakhe yokuqala, enegama elithi "Udumo" (kusukela ngesiNgisi elithi "Udumo"). Amafutha avela ku-Lady Gaga akhangela isithakazelo esingakaze senzeke emphakathini. Izithombe zebhodlela elimnyama negolide livele ku-intanethi ngaphambi kwesethulo esisemthethweni. Leli qiniso alizange limdumaze umculi. Ukuzwa ukuthi ukumangala ngeke kusebenze, u-Lady Gaga akagcini nje ngokubeka isithombe se-perfume emaphaketheni, kodwa futhi wembula imfihlo eyinhloko ye-perfume - ukwakheka. Umculi waqinisekisa abafundi ukuthi amafutha anesampula egazini lakhe: "Ngakho ungangizwa emzimbeni wakho." Ngaphandle kokushintsha isitayela sakhe esishaqisayo, u-Lady Gaga wathi "iphunga elimnandi lifana nesifebe esibizayo".
Igama le-Roma Lady Gaga
Eqinisweni, izitatimende ezinjalo zomlobi zaziyingxenye yomkhankaso we-PR. Empeleni, iphunga lamafutha kaGrace Gaga lumnandi futhi labesifazane. Imimoya ngokwazo ingabaseqembu elempumalanga. Imimoya yodumo ayikude nokuhlambalaza.
Amanothi aphezulu: i- jasmine, i-orchid.
Amanothi aphakathi: i- belladonna, i-safari, i-apricot.
Amanothi ayisisekelo: uju nempepho.
Ukubunjwa kwemimoya kaGrace Gaga
Emaphaketheni emimoya kaDame Gaga Fame kubhaliwe ukuthi iqukethe "izinyembezi zikaBelladonna, inhliziyo echotshoziwe ye-tiger i-Orchidea eneveli elimnyama lempepho, i-apricot kanye nenhlanganisela ye-safron ne-drop of honey". Eqinisweni, konke kuhamba phambili - imimoya ihlanganisa:
Udumo - amafutha amnyama
- i-belladonna;
- ama-orchids;
- i-jasminine Sambak;
- uju;
- i-apricot;
- i-safari;
- impepho.
Udumo lwe-Perfume kusuka ku-Lady Gaga yi-perfume yokuqala yombala omnyama. Umbala wamafutha uhambisana ngokugcwele nombala webhodlela. Ukubhalwa kwephakheji kusho ukuthi lokhu kuyedwa kuphela, okungahambi kahle ngendlela yayo, iphunga, abamnyama, njengomphefumulo we "Udumo", kodwa engabonakali emoyeni. Kukhona iqiniso kulokhu, ngoba umbala wemimoya ubumnyama, kepha uma uchithelwa, ulahlekelwa umbala wawo futhi ungabonakali. Ngakho abesifazane besimfashini abakwazi ukwesaba lo mbala ongavamile wamafutha.