Owesifazane owaziwayo oneminyaka engu-37 ubudala kanye nenkanyezi yokuxhumana nabantu uKim Kardashian uzoklonyeliswa ngomklomelo ohloniphekile ngoJuni 4, owasungulwa kulo nyaka okokuqala. Lesi sinqumo senziwe yi-CFDA (uMkhandlu weMiklamo ye-Fashion yaseMelika), okwenza umklomelo omusha ohlwini lwamiklomelo ekhishwe, ekuthiwa yi-Influencer Award. Lo mklomelo uhlukanisa abantu abaye benza ithonya elikhulu embonini yemfashini.
U-Diana von Furstenberg uphawule ngesinqumo seCFDA
Ngemuva kokuthi kwaziwa ngokunikezwa kwe-Kardashian, lo mshini ukhulunywe nguSihlalo weCFDA u-Diana von Furstenberg, echaza isinqumo soMkhandlu kanje:
"Ngicabanga ukuthi abaningi bazovuma nami ukuthi sekuyisikhathi sokudala umklomelo onjengomklomelo we-Influencer. Muva nje, ithonya lomphakathi, amanethiwekhi omphakathi kanye ne-intanethi ngemfashini sekuye kwaba mnandi kakhulu, ngakho-ke angaboni abantu abaholi kulokhu, asikwazi. Yingakho uKim Kardashian eyoba umnikazi wokuqala walo mklomelo ovelele. Lapho sikhetha ukhetho lokuthola umklomelo, sinezinketho eziningana ngesikhathi esisodwa, kodwa ngemva kokuhlaziya imisebenzi yabo bonke, sanquma ukuthi kwakufanele yini ukubona uKim. Iqiniso lokuthi ngaphandle kokuba nemfundo ekhethekile emkhakheni wokuklama, kanye nokuzikhandla ekudaleni isithombe nesitayela, uKardashian wakwazi ukwenza umthelela omkhulu embonini yemfashini. Ngenxa yamandla akhe wobuntu, i-PR eyakhelwe kahle nobuchwepheshe be-digital, wakwazi ukunqoba izinhliziyo zabantu abaningi. Njengoba sisazi, kakade manje kunabalandeli abangaphezu kwezigidi ezingu-200, abelana nabo ngolwazi ngezindlela zokuxhumana nabantu. UKim wakwazi ukuzinaka yena nomndeni wakhe ngokuzimela ngokuphila kwakhe, kodwa yilokhu okwakudlala indima eyinhloko uKardashian ayibona eminyakeni embalwa eyedlule njenge "Icon of Style."
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U-Kim ubonise ithonya lakhe ngokubonakalayo emphakathini
Labo abalandeli abalandela impilo kanye nomsebenzi kaKardashian bayazi ukuthi cishe izinyanga eziyisithupha edlule uKim wakhipha umugqa wephunga elibizwa nge-KKW. Ukwaziswa ukuthi ingonyama yezwe iveza amafutha akhe okuqala ngokushesha azungeze ukuxhumana nomphakathi, futhi phakathi kwabalandeli kubangele ukuqhuma okungakaze kwenzeke. Iphunga lalidayiswa ngamahora amaningi, nakuba kwakukhona izingcezu ezingaphezu kuka-200 000 ezikhishwe.
Yilokho okwenziwe okungenakulinganiswa eselulekweni sejaji leCFDA. Ekupheleni kwenkulumo yakhe, uFurstenberg wakhuluma la mazwi:
"Lapho ngatshelwa ukuthi imimoya kaKardashian yayithengiswa ngamahora ambalwa, angikholelwa. Futhi lokhu kungakhathaliseki ukuthi abantu babengazi ukuthi iphunga elimnandi kanjani. Lokhu kuphinda kubonakale ukuthi uKim unethonya elikhulu kubantu, ngoba wonke umuntu ufuna ukufana naye, futhi uphethwe ngendlela ayithandayo ngayo. Ngiyibheka njengowesifazane obonwayo webhizinisi, ngenxa yamanethiwekhi omphakathi, akwazi ukwakha ibhizinisi eliphumelelayo. "