Ngolunye usuku, umculi oneminyaka engu-48 ubudala wase-Austrian uKylie Minogue unqobe icala noKylie Jenner, omunye udadewabo uKim Kardashian owaziwayo. Inkantolo ngaphansi kwe-US ejensi yamalungelo obunikazi inqume uMinogue futhi yalahla uJenner ukukhiqiza izimonyo ngaphansi kwegama elithi "Kylie", ngoba leli gama selivele lithathwe eminyakeni eminingi edlule.
Icala laqhubeka iminyaka emithathu
Ekuqaleni kuka-2014, uKylie Jenner wanquma ukuthi sekuyisikhathi sokuqala ukwenza ibhizinisi. Ngokusho kokuqondiswa kwabaphathi bezezimali, i-niche yakhethwa yinto engathandekayo kubo bobabili uKylie nabalandeli bakhe - izimonyo. Kubonakala sengathi konke kuhamba kahle kakhulu: ukukhulumisana okukhulu namavidiyo noJenner ebambe iqhaza, umsebenzi osebenzayo nabhalisile kumanethiwekhi omphakathi nokunye okuningi, kepha uKayli wayesalinde inkathazo - iHhovisi lezimpawu zokuhweba kanye ne-US Patents yenqaba inkanyezi eneminyaka engu-19 ubudala ekubhaliseni ukuhweba brand "Kylie".
Ukwenqaba umnyango kwakungelula, yingakho icala lithatha isikhathi eside kangaka. Ukwenza isinqumo ngokusiza uMogogue kusize incwadi yomculi, eyabhala ngenyanga eyedlule futhi yamthumelela egunyazweni lobunikazi lokucatshangelwa. Kuyo ungathola imigqa elandelayo:
"Icala le-brand" Kylie "liye laqhubeka iminyaka engaphezu konyaka futhi kungenza ngidabuke kakhulu. Okubi nakakhulu ukuthi leliphawu lokuthengisa, elingelami, likhona kusukela ngo-1996, futhi lokhu akuzange kuvimbe ammeli uKylie Jenner ukuba afake isicelo sokubhalisa kwakhe. Ngaphezu kwalokho, sicela uqaphele ukuthi ezinye izinkampani zami zibhalisiwe ngaleli gama: Kylie Minogue, Lucky - umculo weKylie Minogue, uKylie Minogue Darling negama lesizinda Kylie.com. Nokho, asikhohlwe ukuhleleka, futhi sizokwazi ukuthi ngingubani. Eminyakeni engaba ngu-10 eyedlule ngakha inkampani eveza amakha namazimonyo. Ngathengisa ama-albhamu omculo angaphezu kwezigidi ezingu-80. Ngangiyomculo "Moulin Rouge" namanye amafilimu. Futhi yini uKylie Jenner enza ngokuphila kwakhe? ".
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Inkantolo inqume uMogogue
Yiqiniso, ngemuva kwesitatimende esikhulu, kwakungenakwenzeka ukunikeza uphawu "Kylie" kumculi wase-Austria. Isinqumo senkantolo sasinemigqa elandelayo:
"I-Kylie brand ayikwazi ukubhaliswa uKylie Jenner, ngoba izolimaza ngokungafanele ibhizinisi nedumela likaKylie Minogue."
Yiqiniso, kusukela kwaziswa kwangaphakathi kwaziwa ukuthi uJenner neqembu lakhe labameli ngeke bazinikezele futhi base bekulungiselele amadokhumenti okunye ukuhambisa ehhovisi legunya lobunikazi.