Umlando weBrith
I-firm firm yaseFrance uNaf Naf yasungulwa ngo-1985. Abasunguli bayo, abafowabo uParyant (uPatrick noGerard), basebenzela igama lomkhiqizo omusha osemusha igama lomuntu oyintandokazi ethandwayo - ingulube evela emlandweni wezingulube ezintathu. Kodwa-ke, isitolo sokuqala sezingubo zabazalwane abathandekayo uParyant sabizwa ngokuthi Sithonya (savulwa ngo-1973). Ngemva kweminyaka eminingana yokuhweba izingubo, abafowethu banquma ukuqala ukukhiqizwa nokudayiswa kwezingubo zabo zokugqoka. Iqoqo labo lokuqala lihanjiswe emphakathini ngo-1978. Esinye sezici zalesi siqoqo kwakuyi-denim yenhlobo engavamile kusukela ku-"ebilisiwe," abadali ngokwabo abazange bajabule kakhulu (kubizwa ngokuthi yiNaf Naf). Abafowethu baze bacabange ngokujulile mayelana nokuthi bangakuphikisa kanjani ukuhluleka, ngokombono wabo, ama-overalls avela kuqoqo futhi angaqali ukukhululwa. Kodwa, ngokuphambene nakho konke okwakulindelwe, kwakuyi-Naf Naf ama-overalls abe yizibonelo ezithengisa kakhulu kulo lonke iqoqo, futhi kamuva wanikeza igama lonke inkampani. Kakade ngo-1986 inkampani yaphumela ekuhwebeni kwamanye amazwe, futhi kusukela ngaleso sikhathi izindaba zeNaf Naf ziyathuthuka njalo ngonyaka.
Ngo-1987, abafowethu baphinde bavela ngemodeli engabonakali, kodwa engavamile kakhulu - ijaji eliphazamisekile elivela eNaf Naf ("doudoune" - "dudun") liba yingqikithi yenkathi, iphendukela kumodeli yokuhlola ibe yinye yezindawo ezibalulekile zomsebenzi oqinile. Esikhathini ngasinye isizini phansi izigqoko uNaf Naf kancane ushintshiwe, ngokuhambisana nemikhuba yamanje yamanje, kodwa umqondo wejaji elifudumele elifudumele lihlala lingashintshi.
Izambatho zikaNaf Naf namuhla
Namuhla ngaphansi kwalesi gama ukuhlanganiswa okubanzi kwezimpahla ezihlukahlukene kukhishwa - kusuka ekugqokeni kwangaphandle kuya ezingaphansi kwezingubo zangaphansi, kusuka ezicathulweni kuya ezigqokeni nezesekeli. Isilinganiso sobudala beklayenti le-firm is kusukela eminyakeni eyishumi nesishiyagalolunye kuya eminyakeni engamashumi amathathu nanhlanu. Umkhiqizo uNaf Naf uphinde uvelise amakha. Kuze kube manje, i-brand Naf Naf, nakuba ilawulwa abazalwane baseParyant, yindawo kaVIVARTE, enezinto ezinjengalezi: Accesoire, Kookai, CéCTEL, Chevignon, Minelli, Les Fées de Bengale, Mosquitos, Merkal Calzados, CosmoParis, Defimode, Andre , Fosco, Caroll, Besson, San Marina, La Halle, uBeryl. Izesekeli nezingubo uNaf Naf ujabulela ukuthandwa kakhulu kwamantombazane abasha nabasemakhadini kulo lonke elaseYurophu, kanti umndeni wezingane uNaf Naf ikuvumela ukuba uthenge izingubo ezinhle, eziphephile nezingenasisekelo hhayi kuphela kubantu abadala kodwa nabantwana.
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Manje ezitolo eziseNaf Naf iqoqo elisha linikezwa - entwasahlobo-ehlobo ka-2013. Njengazo zonke izingqoqo zangaphambili zikaNaf Naf, ukuqoqwa kwezambatho zabesifazane ngo-2013 kuvezwe yizinhlobonhlobo zayo ezihlukahlukene - isembatho sizokwazi ukukhetha abalandeli be-denim, abathandi bezitayela zasemadolobheni nalabo abahlala ikhetha isitayela semidlalo. Evezwe kuqoqo kanye nezakhi eziyisisekelo ze-wardrobe - ama-blouses amhlophe, amabhulukwe kanye nezicathulo zombala zakudala, izingubo ezimnyama uNaf Naf uzokusiza noma yimuphi owesifazane ukudala hhayi kuphela imfashini, kodwa futhi ikhabethe elihambisana nezimo ezihlukahlukene, elinamaqoqo izingubo ngezikhathi zonke.
Imfihlo yokuthandwa kenkampani inhlanganisela yezimfanelo ezimbalwa ezibaluleke kakhulu - ukubukeka okukhangayo kanye nekhwalithi, intengo engabizi kanye nokubhekela ukuhlukahluka (ku-Naf Naf izitolo uzonikezwa izingubo zezinto ezihlukahlukene, ukuphumula nomndeni wakho endle kuze kube kusihlwa). Zonke izinhlobonhlobo zezimpahla - izingubo, izingubo, iziketi, amajackethi uNaf Naf uhlukaniswa ngesitayela sawo esicacile futhi sihambisana nezindlela zamuva zetfashini.
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