Isimiso esiyinhloko se "New Era", umkhiqizo waseMelika odala izigqoko iminyaka engaphezu kwengu-50, igama elilodwa elilodwa - ikhwalithi. Nguye onokwenza ikhasimende lijabule ngokumgqugquzela ukuthi abuyele kulolu hlobo ngokuphindaphindiwe, agcwalise ikhabethe lakhe ngezigqoko ezisezingeni elihle, ama-caps, izigqoko nama-caps ase-Baseball kusukela ku-New Era.
Umsunguli wenkampani, u-Ehardt Koch, wabheka emanzini lapho ethi lezi zihloko - ukufaniswa komuntu okungenakulungile - okungazange kwenzeke emfashini. Ngaphezu kwalokho, into ethakazelisayo kunazo zonke ukuthi emlandweni wayo yonke inkampani idale ubuchwepheshe obuningi bokukhiqiza imikhiqizo, futhi, ngaphezu kwalokho, uye waba nomthelela omkhulu ekuthuthukiseni imboni yemfashini.
Iqoqo elisha
Isikhathi sehlobo sasehlobo sonyaka ka-2014 sabonakala ngokubonakala "kwengane" efashini, umphumela womsebenzi onzima we "New Era" neNdlu yaseHolland. Kulokugcina kubalulekile ukusho ukuthi lo mfana osemusha udume ngokumangalisa kwawo. Okuthakazelisayo yiqiniso lokuthi ukudalwa kwaleli qoqo labadwebi bephefumulelwe ukuhamba eCalifornia naseMexico elishisayo, noma kunamaphethini ashisayo, ama-rhinestones, i-lace kanye ne-embroidery engavamile. Ngesikhathi esifanayo, umugqa wezinhloko wawuhlanganisa ama-caps ayisithupha kuphela.
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I-Spring-ihlobo ka-2015 iyaziwa ngokubonakala komklamo ombala obala, omibalabala wemibukiso, ogqoke ukuthi, akunakwenzeka ukuba ungamomotheka. Okuyinhloko "okuqokomisa" kweqoqo elisha kwakuhlanganisa ukwenziwa komkhiqizo ngamunye ngezici ze-luminescent. Ngaphezu kwalokho, ama-caps asekhishwe ngaphambilini e-New Era New York, i-Mickey Mouse ne-Batman azikhohliwe. Ihlanganisa ngokuhlakanipha ulwazi olusemthethweni, amanothi omusha kanye nesitayela somgwaqo . Uma iqoqo langaphambilini lenzelwe ngqo amantombazane, ngakho-ke kulo nyaka abasha abasha bangabuye babuyeke ikhabethe labo.
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Ikhwalithi nesitayela se-Baseball Caps I-New Era
Yini esingayisho ngomklamo wombala ongenaphutha, umklamo oyingqayizivele womfanekiso ngamunye walolu brand? Konke lapha ezingeni eliphezulu kakhulu. Kukhona incazelo eyodwa kuphela: ukuklanywa kwama-baseball caps kuthuthukiswa ngumlingisi uDanny Masterson, umculi uDylan Kwabena Mills owaziwa ngaphansi kobuqili, uDizezee Rascal, kanye noRappers Fabolous. Ngaphezu kwalokho, lolu hlu kufanele lubandakanye abaklami abathandwa kakhulu, uWale Adeyemi noMarc Ecko.
Ngenxa yobuhlakani balaba bantu, namhlanje, wonke umuntu unethuba lokuthenga amakhanda nama-caps we-baseball kusuka ku-New Era. Zenziwe ngokuvumelana nezindlela zamuva zetfashini, ezongezwa yizingcaphuno ezinama-ultra-stylish kanye nosizo lokubonisa umuntu ngamunye intombazane ngayinye.
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