Phakamisa i-curl - enye yezinto ezidume kakhulu emhlabeni wonke, yenza ukukhiqizwa kwezemidlalo yokudlala , amanzi kanye nemidlalo yasebusika . Ukuklanywa okukhanyayo, okwenza imibala, ukusetshenziswa kwezinto eziphezulu zobuchwepheshe - konke lokhu kukhanga kakhulu ezembathweni nasezingxenyeni zenkampani.
Umlando wekhalenda ye-Rip Rip
Inkampani yase-Australia i-Rip curl yakhiwa ngo-1969 ngabangani ababili abahamba nge-surfing: Umculi we-Singer no-Doug "U-Sing Ding" we-Brian "Idlaw" eDolobheni elincane laseTorquay. Itholakala kude nendawo edolobheni edumile, ukuheha labo abazimisele ukudoba ibhodi, kusukela kuwo wonke amagumbi omhlaba - iBell Beach. Ekuqaleni, abangani bahlela inkampani ukukhiqiza ama-surfboards, kodwa baqala ukukhiqizwa kwezemidlalo - lokhu kwakuyisinyathelo sokuqala ekudumeni kwenkampani.
Umlando wegama lenkampani akuvamile. Uma ukuhumusha ngokoqobo, ke "Hlola i-curl" imelela "Rvy! Twist! ". Yile nto ebhalwe phansi ebhodini elithandayo lomsunguli we-brand Doug Warbrick. Futhi eceleni kwakhe kwakuyinto yesibili ebhalwe ngokuthi "Inja Esha!" Futhi nakuba kamuva uDag ngokwakhe wavuma ukuthi kwakungekho incazelo ejulile kule mibhalo emibili, Nokho, kwakungokukhala "Rwy! Vula! "Kwaba uhlobo lokubonakalisa umqondo wemikhiqizo. Izingubo zakhe zenzelwe abafuna unomphela, ukuphula izibopho zokuphila kwansuku zonke futhi befuna ukuthola amarekhodi kulokho abakwenzayo.
Uma sikhuluma ngefilosofi yalo mkhiqizo, khona-ke kubonisa ngokuphelele ama-motto amabili asetshenziswa ezinkampanini zokukhangisa zalolu hlobo. Okokuqala: "Indlela ayigcini! Qala ukubuka! "- ukhuluma ngalabo abahloswe izingubo nezesekeli zenkampani: abaphuphi bephakade nabafunayo, labo abahola ukuphila okusebenzayo futhi bazame ukubona nokufunda ngangokunokwenzeka. Isiqubulo sesibili yisitatimende esivuthayo ngekhwalithi ephezulu yezimpahla ezifakiwe kanye nokuzethemba okukhulu ukuthi amakhasimende anikeze umkhiqizo wabo othandekayo, ngoba lwakhiwa ngabachwephezi ngempela. Kuzwakala kanje: "Yenziwe abashayeli be-surf. Yenzelwe abagibeli. "
Isigaba samanje sokuthuthukiswa kwe-curl brand
Ukuhlolwa kokuqala ngezingubo Ukukhishwa kwe-curl kuhlotshaniswa nokuthuthukiswa nokuthuthukiswa kobuchwepheshe obukhona ekukhiqizeni izitshalo ezimanzi. Kamuva ekuqalisweni kwenkampani kwavela izingubo ezihlukahlukene zemidlalo yamanzi, kanye nezesekeli. Isibonelo, izibuko kanye nezikhwama ze-Rip curl zithandwa kakhulu, ezingafani kuphela ngamandla namandla aphezulu, kodwa futhi ngokuklama okungajwayelekile, okungavamile.
Kamuva, ezobuchwepheshe zakhiwe ekukhiqizeni izingubo zemidlalo yasebusika. Kodwa-ke, isimo samanje sembonini yefashini, isithakazelo emidlalweni yokuphila enempilo nokuzilibazisa okusebenzayo, kanye nokufika emfashini wesimo sengqondo esithi "imidlalo yezemidlalo," yenza izinto zaleli shazi lase-Australia zithakazelise kubantu abaningi, hhayi nje abagibeli abahlukahlukene. Abaqambi balo mkhiqizo nabo abazange baphambuke eceleni, baqale ukukhiqiza izingubo ezimfashini zabahlali basezidolobheni abakhuthele. Manje amantombazane amaningi aphuka ngengubo yokugqoka noma yokugqoka i-Rip curl, lapho ungabonisi kuphela izintombi zakho, kodwa futhi ukhombise umzimba wakho othunjiwe, othunjiwe futhi oqeqeshiwe. Ukuze uhambele umuzi ngenkathi eshisayo ama-shorts, ama-T-shirts nama-sneakers Rip i-curl yiyona engcono kakhulu. Phela, ubuchwepheshe bokucubungula bezinto eziphathekayo buwasusa ngokuphelele umswakama, okuvumela isikhumba ukuba siphefumule, futhi umklamo okhanyayo wenza le nto ikhunjulwe futhi isetshenziswe kakhulu.
Manje izitolo ze-curl ze-Rip zitholakala cishe kuwo wonke umhlaba. Zibuye zivame ukumelelwa ngamanye amagama aziwayo aveza izingubo zezemidlalo, ukuzilibazisa ebhishi nokugada. Izithunywa zaleli qembu ngezikhathi ezihlukahlukene zaba abadlali abaningi abadumile. Kubalulekile ukukhumbula, isibonelo, uDina Burdy, Matthew Collier, Alan Blanchard.
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