I-Brand By Chloe ibonisa ukukhanya okungenakuqhathaniswa nokuthandana okudalwe abanikazi bekhono abanamakhono. Iqoqo ngalinye lizuza ukuxuba okumangalisayo kokuzikhethela, ukudlala ukudlala kanye nomqondo omangalisayo wesitayela . Izimpahla, izicathulo nezesekeli Bheka nguCloe hhayi ezishaqekayo ngemibala enobungozi, kodwa akekho ozokwazi ukubheka isitayela senkululeko nentando yobuhle.
Umlando omfushane we-brand
Umlando we-Brand See By Chloe waqala ngo-2006, kodwa indlu yefestile uCloe, eyinawo lo mkhakha ohlukile, yasungulwa ngo-1952. Sekuyiminyaka engaphezu kwengu-60 ekhona, uye waba niche efanelekayo emhlabeni jikelele. Lapha abaklami abaningi, abaziwa namuhla, bazithuthukisa ngokwengxenye yabaqambi. Uma uchaza kafushane isitayela seCloe, khona-ke lokhu kuyindawo yokunethezeka ehamba phambili, okubandakanya ukunethezeka nokugqoka izingubo ezingavamile. Akuyona izehlakalo phakathi kwabachwepheshe balobu buhle yizidumi ezifana noGrace Kelly, uBrigitte Bardot noJacqueline Kennedy. Kodwa i-See by Chloe line, eyasungulwa ngo-2006, yikhetho lamantombazane amancane abakhetha ukugqoka izingubo zabesifazane. Owesifazane othanda inkululeko, oqhakazile, okhulayo, ongokomzwelo, wesifazane nowesifazane uzozizwa ezembatho ezidalwe abakhiqizi befenethi Bheka nguCloe, ngokukhethekile!
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Ukuhlobisa okuyinhloko kwe-brand View By Chloe imelelwe izingubo zomoya kanye neziketi ezenziwe ngekotoni yemvelo, izingubo eziphathekayo namagebengu, izingubo ezihle kakhulu - izingubo, ngaphandle kwalokhu intombazane yanamuhla engokwenene ayikwazi ukuyenza. Isici esiyingqayizivele se-Bheka ngu-Chloe ukuthi izingubo zidalwe kuphela kusuka ezimakhwaleni ezinomzimba omuhle, okusho ukuthi akunakwenzeka ukuhlukana nalo!
Isikhwama sokuqala emlandweni we-trademark Bheka ngu-Chloe kubonakale eqoqweni lika-2008. Njengazo zonke imikhiqizo yomkhiqizo, izesekeli zihlukaniswa ngento enhle yobuciko be-laconic nokusetshenziswa kwezinto eziphezulu, izinto ezibiza kakhulu.
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Ukuphumelela kwezikhwama ezithengiswa, njengamaqebelengwane ashisayo, abaklami abaphefumulelwe bomkhiqizo ukuqala umugqa wesikhwele. Namuhla izicathulo, izimbadada, ama-ballet flats, izikhumba zama-ankle nezikhumba Bheka ngukukhanya kwe-Chloe emhlabeni jikelele. Ekuqoqweni kwezicathulo ungathola kokubili izicathulo zansuku zonke eziwusizo, kanye nezibonelo eziwusizo ngezikhathi ezikhethekile. Kodwa-ke, i-See By Chloe ikhadi kwakungumfanekiso wezicathulo 22132. Izimbadada ezisezingeni elihle ezinamakhanda ezinyawo, ezithende zezithende kanye ne-suede, ezenziwe ngemibala ehlukahlukene, zithandwa ngokushesha.
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Eminyakeni embalwa eyedlule, umkhiqizo uqalise umugqa wamakha. Njengokugqoka, izesekeli nezicathulo, Bheka nge-Chloe amakha ahlukaniswa ngokulula okulula. Ama-aromas ahlanzekile ahlosiwe awakhananga kuphela kubagxeka abaqeqeshiwe, kodwa nakamantombazane amancane abakhetha ama-aromas alula angabonakali.
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Ekuboneni kokuqala, indalo yabadwebi namakhasimende we-See By Chloe trade mark ingase ibonakale ilula kakhulu, kodwa yonke into igcwele ubulili obungacatshangwa, okwamanje, abubuki sengathi buye. Kungenxa yalesi sizathu ukuthi imikhiqizo ye-See by Chloe ibaluleke kakhulu esigcemeni samantombazane efuna ukubheka njengemvelo kanye nesitayela njengoba kungenzeka. UHanna McGibbon, ophethe igama lomkhiqizo u-See By Chloe, uqhubeka nenqubomgomo yenkampani ngaphandle kokushiya ifilosofi yenkampani. Futhi uyaphumelela! Ubufakazi balokhu kungamakhulu amabhasi ama-branded brand kulo mazwe amaningi, kanye nokumelelwa kwezimpahla kumasayithi amaningi e-intanethi angaphandle.