Amabhayisikobho ezemidlalo

Ukudlala kwezemidlalo kuyadingeka ezemidlalo nasekuphileni kwansuku zonke. Ngokwemvelo, kufanele kube ngekhwalithi ephakeme futhi elula.

Kukhona izimpawu zokuthengisa ezigxile kakhulu ekwakhiweni kwezemidlalo, futhi kukhona nezinye izinto ezisezinhlakeni zazo zokugqoka ezemidlalo.

Imikhiqizo yezemidlalo ehamba phambili

Kunezinhlobo eziningi zemikhiqizo yezemidlalo emhlabeni. Kunezinhlobo ezimbalwa ezithandwa kakhulu kubo:

1. Ama-American sportswear brand aphethwe yi- Nike . Lo mkhiqizo wabonakala ngo-1964 ngenxa yomfundi we-Oregon University Phil Knight. Wayeseqembu lezemidlalo yalesi sikole futhi wayengumgijimi ezindaweni ezide. Abadlali belo xesha babe nenkinga enkulu ngokukhetha izicathulo. Ngemuva kokugijima kuma-sneakers ajwayelekile aseMelika, imilenze yalimala, futhi ukuthenga izicathulo zomkhiqizo i-Adidas akuwona wonke umuntu ongakwazi ukukhokhela. Khona-ke lo mfundi othakazelisayo waqala ukudayisa izitebe eziphakeme zaseJapane, futhi ekugcineni akhiqize izicathulo zezemidlalo nezingubo.
2. I-Adidas iyinhlangano yezemidlalo engcono kakhulu eJalimane. Uphawu lokuhweba lwakhiwa ngumndeni wakwaDasler ngo-1924, futhi wabizwa ngokuthi "iDasler Brothers Shoe Factory". Imikhiqizo yokukhiqiza yanda, ukukhiqizwa kwanda, futhi inani labasebenzi lenkampani landa kuze kufike impi. Ngemva kokunqotshwa kweJalimane kule mpi, abafowethu kwadingeka bavuselele ibhizinisi lomndeni cishe kusukela ekuqaleni. Futhi ngo-1948 baxabana futhi banquma ukuhlukanisa ibhizinisi. Ngakho kwakukhona imikhiqizo yezemidlalo yaseJalimane: i-Adidas ne-Puma. Manje u-Adidas ungumkhiqizi wesibili ngobukhulu wezimpahla zezemidlalo ngemuva kwe-Nike.
3. I-Reebok iyinhlangano yezemidlalo yesiNgisi. Yadalwa nguJoseph William Foster ngo-1895. Waba iphayona lezicathulo zezemidlalo njengama-spikes. Futhi igama elithi Reebok brand lanikezwa abazukulu bakaJosefa, ngaphambi kokuba inkampani ibizwe ngendlela ehlukile. I-Reebok isho i-antelope esheshayo e-Afrika.
4. I-Columbia iyimpawu yaseMelika eveza izemidlalo. Ngo-1937, ngaphansi kobuholi bukaPaul noMarie Lamphrom, abavela emiphakathini yamaJuda, lo mkhiqizo waqala ukuba khona. Manje ngumkhiqizi omkhulu wezingubo zemisebenzi yangaphandle.
5. Wilson . Lo mkhiqizo waseMelika uneminyaka engaphezu kwengu-90 ubudala. Le nkampani yenza umsebenzi wokwakha imishini yezemidlalo. Umlando we-trademark uqale ngokukhishwa kweqembu legalofu. Futhi manje, ngaphandle izesekeli zegalufu, izesekeli ze-tennis, baseball, basketball, ibhola leMelika, i-volleyball ne-squash zikhiqizwa.

I-logos yemikhiqizo yezemidlalo

Umlando wokwakha ama-logos uyathandeka kakhulu. Ake sihlale ngabambalwa babo.

Njengoba sekuvele kubhaliwe ngenhla, uphawu lwePuma luvele ngemuva kokuhlukaniswa kwenkampani yabazalwane baseDasler. I-logo yemidlalo yezemidlalo yasungulwa yi-cartoonist Lutz Bakes. I-logo enhle yi-puma endizeni. Ifanekisela amandla, ubuhle nokuzethemba. Kuyafaneleka ukuthi leli logo libukeka lihle kunoma yisiphi isizinda, okuyinto ewusizo kakhulu kumkhiqizi wembatho.

Inkampani yeNike yaqanjwa ngokuthi unkulunkulukazi wesiGreki wokunqoba. Idumela elidumile eline logo lifanekisela iphiko lunkulunkulukazi. Umlobi we-design design ungumfundi eNyuvesi yasePortland, uCarolyn Davidson. Namuhla, uphawu lokuhweba lubukeka luhlukile kancane. Umkhiqizo uyaziwa kakhulu ukuthi lesi sifo sisebenza kakade ngaphandle kokubhalwa kombhalo.

I-Tracksuits yamagama adumile manje igqoke yibo bonke: abadlali abadumile, abonise izinkanyezi zebhizinisi, osopolitiki nabantu abavamile. Imikhiqizo yezemidlalo ehloniphekile yemodeli ngayinye ineklayenti layo, konke kuxhomeke ekuthandweni kanye nemali yomthengi.