Izambatho zebesifazane zikaBetty Barclay zenzelwe ikakhulukazi kulabo besifazane abahlonipha ubuhle babo nobuntu babo bemvelo. Yonke imikhiqizo yalo mkhiqizo ibhekwa ngamanani entando yeningi ngokufaneleko kwezinto eziphezulu zekhwalithi nokulungisa. EYurophu, umkhiqizo waseJalimane cishe uyithengisa kakhulu phakathi kwabanye, njengoba umkhiqizo unenani elikhulu lezitolo (cishe ku-3 500) emazweni angu-60 eplanethi. Izingubo zikaBetty Barclay zihlangabezana nazo zonke izindinganiso ezikhona, ngoba lenziwe futhi lenziwe ngaphansi kokulawula okuqinile. Izici ezinjalo zibangela izilaleli eziningi zabathengi bemikhiqizo yalo mkhiqizo.
Umlando wenkampani
Uphawu lubhaliswa edolobheni laseHeidelberk ngo-1955 ngumuntu osomabhizinisi okuthiwa uMax Burke. Ngemva nje kwalokho, lo mkhiqizo uthola ilayisensi yokuthengisa izingubo zayo kuwo wonke amazwe aseYurophu. Ngaphambi kokuba kusetshenziswe umkhiqizo, uMarx Burke usuvele ekwazi ukuqhuba ibhizinisi lakhe, ngoba wasungula i-textile factory ngo-1938. Kamuva, ukukhathazeka lokhu kuveza iqoqo likaBetty Barclay, owathola izwe ngo-1961. Eminyakeni eyisikhombisa kamuva, emhlabeni wezemfashini, isixhasi segama okuthiwa iGIL BRET, okukhethekile ekukhiqizeni i-trousers, izikhwama, izingubo zangaphandle, kwavela. Uma kubonakala okuningi, ukukhiqiza kakhudlwana kwenkampani kwanda, ngakho-ke ngo-1971 inzuzo yenkampani yayingaphezu kwezigidi eziyizigidi ezingu-100 ngonyaka. 1996 kwaba esinye sezikhathi eziphumelele kakhulu zenkampani, ngoba kulo nyaka inkampani yayinikezwe ilayisensi yokwakha nokuthengisa imikhiqizo yezicathulo. Ngaphezu kwalokho, lo mkhiqizo ngokusho kwe-Drapers Record (umagazini waseBrithani) wanikezwa umklomelo okhethekile obizwa ngokuthi "Entrepreneur of the Year." Unyaka wezi-2002 wawubalulekile ngoba phakathi nalesi sikhathi umkhiqizo wawuhlelwe kabusha, kanye negoli elidala lavuselelwa. Kusukela ngaleso sikhathi, le logo ayishintshile. Ngo-2005, lo mcimbi wagubha iminyaka engu-50 futhi, njengangaphambili, wanikezwa isihloko esihloniphekile somkhiqizo wonyaka.
I-Betty Barclay Spring-Ehlobo 2013
I-brand yaseJalimane ethandwayo uBetty Barclay ngo-2013 yajabulisa bonke abesifazane befashini neqoqo labo elisha. Ukuqoqwa kukaBetty Barclay ngo-2013 kubumbene zonke izitayela ezithandwayo zalonyaka - amaphethini abonakalayo abonakalayo, i-geometric kanye nezimbali ezimibalabala , imibala ekhanyayo kanye nemichilo eqinile. Izitayela zikaBetty Barclay zigqoka zibukeka zicwengile futhi zihle kakhulu, njengoba zenziwa ngomoya omuhle futhi omusha wesikhathi. Ukuqoqwa kwamabhujethi e-Betty Barclay nezinye izinto kwakuhlanganisa izinto zezemidlalo, amaphethini enhlanga namasiko, izakhi ze-retro, imidwebo ehlukahlukene ye-Celtic. Lokhu kuhlanganiswa kwezitayela nezitayela eklanyeni kwezingubo uBetty Barclay ubapha isipho esikhethekile. Okuqakathekile kweqoqo kwakuyizinhlobonhlobo zezingcaphuno ezingahlobisa noma yikuphi umkhiqizo wendwangu yesifazane, futhi ukuthambekela okusemqoka ngesitayela yi-chic yedolobha.
Amaphetheni wezithombe, ama-mosaics ahlabayo kanye nokuhlobisa izimbali akuhlosisi izingubo nje kuphela, kodwa futhi kukhona izikhwama uBetty Barclay, okubanika ukuqala, ubuhle nobuhle. Inothi elikhethekile letheksthi lizokwenziwa yizipper kanye namatheyipu ahlukene, i-classical cutting of laconic yezingubo izobe ibusa kakhulu. Ukugcizelelwa okuyinhloko kweqoqo elisha kunombalo omkhulu kanye nezihlukahlukene zamagileke nama-blazers. Noma yiliphi i-fashionista lingathatha imodeli efanele - ijaji elifushane futhi eliqondile, i- cardigan yezimfashini, ama-blousons aqinile, izinhlobonhlobo ezihlukahlukene kanye nama-raincoats. Inketho ethandwa kakhulu kuyoba i-blazer ene-crochet ehlanganisiwe ne-inkinobho eyodwa, yonke indawo ehlanganiswe nokuphrinta okumbali. Uzobukeka enhle nge-blouse ezimhlophe kanye ne-fade imodeli ye-jeans emnyama.
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