I-brand edume emhlabeni wonke i-Adidas ijabulela ukuthandwa kakhulu ezweni lanamuhla, lapho izingubo, izicathulo kanye nezesekeli ezitayela zezemidlalo ziqhubekela phambili ngaphezu kwamaqembu okugqoka nokuqina. Namuhla, lokhu akumangalisi. Isibonelo, intsha namantombazane amaningi asebenzisa izikhwama phezu kwamahlombe ngelebuli ye-Adidas yokuphila kwansuku zonke: bagqoka isikole sokuqala bese befunda izincwadi zamanyuvesi, bese kuthi imibhalo abayidingayo bayisebenze.
Izici zezikhwama zabesifazane i-Adidas phezu kwehlombe
- Izikhwama ze-Adidas azigcini nje kuphela isigqoko eside sehlombe, kodwa futhi ziphethe kahle. Zitholakala kalula. Lokhu kunikeza abanikazi babo ilungelo lokuzikhethela: gqoka umkhiqizo ehlombe noma ezandleni.
- I-strap ishintsha ngokukhululekile ngobude. Lokhu kwenza ukwazi ukwenza ngokwezifiso izesekeli zokukhula kwakho.
- Lezi zikhwama zisebenza ngokumangalisayo. Kubonakala sengathi konke kuye kwacatshangelwa ngabo: kokubili amaphakheji angaphakathi okubalulekile, kanye nokwahlukana kwamahhovisi angaphakathi, kanye nomhleli wezinsiza zehhovisi.
Imibala yemikhwama yemidlalo Adidas phezu kwehlombe
Izikhwama zabesifazane i-Adidas phezu kwehlombe ziyatholakala ngemibala ehlukene. Lokhu kuyisikali esincane esiphansi: okumnyama, okuluhlaza okwesibhakabhaka, okwesibhakabhaka. Zibhekwa njengezithandwa kakhulu. Lokhu akumangazi, ngoba yizici ezifanele cishe zonke izingubo, ngaphandle kwalokho, azifakwanga uphawu. Ngakho-ke, isibonelo, isikhwama esisodwa sombala we-Adidas grey ngempela into yonke.
Futhi kunamamodeli athandayo afanayo nokufakwa kwangempela kwemibala ye-neon. Indawo ekhethekile kulokhu iqoqwa izikhwama ze-pink ezenziwe nge-girlish. Abaqambi nabo basebenzise ngokucophelela imiqulu ehlukahlukene: i-graphic and abstract. Ukuhlukahluka okunjalo akunakwenzeka kuphela kodwa kujabulise: wonke owesifazane wefashini uzothola into ayithandayo.
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